3 strategies that have worked so far for businesses using Pinterest


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When it comes to competition in the social space, Pinterest may be the new kid on the block, but it is turning heads faster than some of its more established rivals. While the social network that allows users to share interesting content of all types on their own personal vision board is known to be a big hit with the ladies, it has garnered attention from numerous groups, including the marketing community. In this article, we will take a look at three strategies that have proven to work for businesses currently using Pinterest.

1. Highlighting Your Organization

Whether your organization is profit or not for profit-based, Pinterest would be a great place to showcase what it is all about by sharing visual content. The site is designed in a way that makes it incredibly easy to customize a board that captures the identity, spirit, and personality of your brand. For instance, if you are trying to promote an annual benefit event, you could share photos showing what your organization did to make last year’s event a success. It is easy to connect with other brands on Pinterest, so don’t hesitate to check out a few profiles for some inspiration.

2. Promoting Your Products

Anther proven way to put Pinterest to good use is to promote the products you have for sale. Okay – you are not allowed to run an all out promotion and sell items directly from the site, but you can pin those items to your board, complete with a description, price and all. Pinterest actually has a cool gifts section that allows users to search for items they may want to buy. This is a feature you definitely want to put to use because if people find your products interesting, a simple click will take them to where they can be purchased.

3. Running a Promotion or Contest

Like we said early, you can’t set up a promotion or contest directly on Pinterest, but there is nothing stopping you from creating one based on the popular social tool outside of the network.
For instance, let’s say you have already established a presence on Facebook, Twitter, or another social networking site. You could use that site to drives fans to Pinterest.where they can pin items for an opportunity to win a prize or other incentives. Thanks to the viral nature of social media, you have the potential to reach a huge audience with your marketing efforts.


It is hard for companies to stand out in the social media space, a congested market that appears to be very short on uniqueness these days. The main reason Pinterest has been so successful is because it stands out and offers something much different from the competition. And while it may not be the right tool for every business, it has a lot to offer brands that depend on the powerful aspect of visualization.


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