3 Tips for Take Your Business Global Without Sacrificing Customer Satisfaction


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For many businesses, making the decision to scale your business on the global level can seem daunting. If you’ve never made this journey before, you most likely have tons of questions and very few answers. But if you want your business to find success, going to different markets could be just what you need. According to the U.S. Small Business Administration, over 95 percent of the world’s population lives outside of America, meaning you are missing out on a huge demographic by merely focusing on selling your products or services in the United States.

One worry you may have regarding taking your business to other countries is how to maintain high customer satisfaction with people you are unfamiliar with. To start you off on the right foot, here are 3 tips for taking your business global while keeping your customers and their satisfaction a priority.

Do Some Research

Before jumping head-first into expanding your business into international avenues, it’s important to do a solid amount of research. Make sure the countries you’re planning to target have a familiarization and/or need for what your business is offering. Get an understanding of how the culture works in that country and what pain points your product or service addresses. Learn about the societal structure and how to best market to the citizens of each particular country.

On the business side, it’s crucial to understand how to conduct your affairs with professionals in each specific country. Should you bring a gift to each meeting? Should you shake hands? Give a quick kiss on the cheek? You never want to appear rude or out of touch with your business partners in another country. Entrepreneur.com reminds us that offense is in the eye of the beholder, so make sure you are aware of all their cultural quirks so you don’t unconsciously break a social norm.

Accurate and Reliable Translation

Accurate communication is key when doing business internationally, especially for interacting with customers or potential customers. And while Google Translate can get the basics, you can’t rely on that for an entire business relationship, especially if you plan to meet your partners or customers in person. If this is the case, try to find a quality translation service to work with.

There are so many more benefits for using a translation service than just clear communication. Tomedes, a worldwide translation service, states in this blog post that a major benefit of working with a global translation company is that having access to a broad client base takes the weight of finding clients off your shoulders. “You can expect to spend less time marketing your business, and hopefully more time making money!”

Double Check the Distribution

The most important thing for a customer is if they can get what they purchased from you in a timely manner and if the product or service is what they expected to receive. But if you’re having issues with your distribution in foreign countries, your customers may experience delayed product arrival, mixed up orders and more.

To ensure this mishap doesn’t take place in your global business, Entrepreneur.com advises evaluating all possible methods for distribution in the country you will be working with in order to find the most reliable agents, representatives and distributors possible. If you can get your customers what they want when they want it, your problems with customer satisfaction will drastically diminish.  

Taking your business to the next level by bringing your products and services to an international audience can be overwhelming. But if you implement the provided tips, you will experience a much smoother transition.

Larry Alton
Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn.


  1. Hi Larry, I agree with your all three views but I like your 1st view is very much the reason behind this because if we want to expand our business do some research om market.


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