Sharing your blog post on social media is one of the most popular ways to promote your blog. It’s a wonderful way of letting the word out and attracting more traffic to your website.
As marketers, we all use this technique to reach our goals faster. But the problem is that the social media traffic is a fast one. Your content disappears the moment something new comes up.
So you can’t expect all your followers to see what you have shared on your timeline. And as such, you may not get the results that you have expected for your blog.
That’s why it’s important that you find out other ways through which you can promote your blog. If you aren’t sure what they are, this post is for you. Here we’ll tell you about 3 ways to promote your blogs and get massive results.
Let’s find out what they are.
1. Turn Your Blog Posts into YouTube Videos
People love videos a lot more than written content. They are interesting and help people understand your message better.
A lot of marketers have started using videos as part of their marketing strategy. And 87% of them say that videos have increased their website traffic. According to Hubspot, 9 out of 10 consumers wanted to see more videos from brands in 2021.
This clearly shows why you should use videos as part of your marketing strategy. One way of doing that effectively is to turn your blog posts into YouTube videos.
Once your video is ready to be uploaded, you can optimize it by using relevant keywords in the description. You can also use the tagging feature of Youtube that decides the relevance of your video and groups them together with similar videos.
By doing this, you can help your videos appear in people’s related searches when they’re enjoying other videos. Although this is not a direct way of promoting your blog, it can help you attract a lot of relevant traffic to your website. This, in turn, will boost your conversions and help increase your overall profit.
2. Collaborate with Bloggers to Cross-Promote
Another very effective way of promoting your blogs is to collaborate with other bloggers and cross-promote each other’s content. But before that, do your research well and look for someone with a strong follower base. Since you both share the same interest, you both will also target the same set of audiences.
But the good news is that as independent bloggers, each of you will have different sets of people who follow you. So when the other blogger mentions your blog in their content, an entirely new set of audience will learn about you.
This will increase brand awareness, which is necessary to increase brand credibility and trust.
It’ll also help you have an influx of new leads on your website and will boost your sales too. What’s more important is that by agreeing to cross-promote each other’s content, you’ll get a huge exposure without spending a ton of money.
3. Send out a Newsletter
Email newsletters have always been so effective for marketers in making their marketing efforts a success. You should definitely add it to your marketing strategy if you haven’t so far.
It’s a wonderful way of letting your subscribers know about your blog post the moment it’s live.
The best thing about email newsletters is that, unlike in any other form of promotion, here, you don’t have to depend on a third-party platform to reach out to your audience.
Your email list is yours. So you can use it on your own terms whenever you want and however you want. Plus, it gives you direct access to your subscriber’s inbox.
This means that unlike in social media, where your followers may or may not see your content, being in their inbox guarantees you that the message has been delivered and read. This makes your marketing efforts even more successful.
But the key to making your email marketing efforts successful is to have a strong email list. So focus on ways to build your list first. There are various ways of doing it.
For example, you can add an interesting Coming Soon page to your website the moment you buy your domain. Then add a CTA and link it to your contact form with a promise to notify your subscribers when the site is live. It’s a wonderful way to encourage your users to leave their email addresses.
You can also run a giveaway and announce an awesome prize for the winner. Let people participate in it by submitting their email addresses. People love freebies and prizes, so this trick works wonders in increasing your email list.
These are a few effective ways of promoting your blog. So get started now and see which one gives you the best results. Don’t forget to let us know through your comments below.