Everyone knows that post reach has seen a massive reduction since Facebook decided to push everyone towards paid advertising. Yes, the easy way to increase page engagement is to utilize paid advertising, but you may not have the resources to do that.
You are going to learn how you can increase your Facebook page engagement without worrying about spending lots of money to do it.
What is the Value of Engagement?
Engagement is absolutely crucial to your future success. For a start, it will increase your organic reach, thus enabling your most loyal customers to stay in touch with you. It’s also the only way that you can still reach your target market without paying for it.
But this engagement has to be meaningful. Creating a thriving largely self-sufficient community is your ultimate goal.
- Stop Selling Your Products
From a business point of view, it may seem crazy to stop trying to sell your products and services on your Facebook page. In the long run, this can bring you a lot of benefits. People don’t want to deal with someone who does nothing but sell. They have zero interest in being told to purchase something repeatedly and zero reason to interact with yet another post about that great product you’ve just released.
You aren’t inviting any reason to engage.
That doesn’t mean you should never sell on your Facebook page, but there’s a time and a place for it. Treat every status update like the beginning of a conversation. Consider whether you are actually leaving any room for a response.
Remember, people generally hate sales pitches.
2. Explore New Forms of Content
The classic piece of Facebook content is a text-based update with an image attached. It’s time to start thinking outside the box through exploring new forms of content. Video content and things like infographics are immensely popular because they represent a new way to engage.
Video marketing is particularly powerful because it’s the most powerful form of content available today. It says far more than is normally possible because it distributes so much information in a short space of time.
Crucially, newer forms of content take into account the restrictions of browsing via a cell phone. A long status update on this or that will take ten or fifteen minutes to read on a smartphone. Do you think that people really have time to engage with that?
Your content should be attention-grabbing and should prompt an emotional response from the viewer.
3. Use Trending Topics to Encourage a Response
People love to talk about current events. To freshen up your content and encourage further engagement, you should look into trending topics. Trending topics will enable you to tap into what people are talking about now, and therefore you can piggyback off that engagement.
Using tools like BuzzSumo and the various topics trending on other social media networks like Twitter, you can find out about what people are talking about right now.
Once you have found out what people are interested in, act fast. What’s relevant now may not be relevant 12 hours now. Taking advantage of quickly aging content like this will give you a spike of engagement, which will expose a new audience to your evergreen content.
Conclusion
Encouraging people to engage with you is a long-term process, and it has to be a consistent process. The fact is that you are actively working against what Facebook wants, and their continuing crippling of organic reach is testament to that. Work hard, though, and you can generate engagement without the need to part with your hard-earned dollars.
How will you get more Facebook page engagement today?
