Did you know that your blog is one of the most powerful marketing tools you can have for your business? It not only has the potential to let you reach out to your target audience but can also help you convince them to take action on your site and convert.
But not everyone knows how to create a successful blog that can attract traffic, engage its audience and finally convert them for more profit. This happens mainly because they don’t know what mistakes to avoid for their blog.
If you’re one of them, stop worrying now. Because here are 3 of the most common mistakes that many bloggers make when they’re just starting out.
So if you want to save yourself from committing these mistakes, check out the list below. It also includes tips on how to fix these mistakes if you’ve already made them.
So let’s get started
1. Making the Wrong Choice
Many bloggers get started without really knowing what they want from their blog. As a result, they end up making some major mistakes, some of which are irreversible, like choosing the wrong domain name.
Your domain name is something that’s going to stick around as long as your blog exists. It’s not something that you can change any day. And not just that, having the right domain name is also important because it helps create a good first impression and affects your SEO.
So do your research before you pick your domain name. Instead of considering a generic name, it’s wise to get something that reflects your niche, is brandable, short, and memorable. You should also remember that domain extension also has a huge role to play in the overall performance of your blog. And you can be sure of one thing. The .com extension is still the best. So if it’s available, you don’t have to think twice. Just get it.
Another common mistake that bloggers make is choosing the wrong web hosting service. Choosing the wrong web hosting service can affect your blog in several ways.
For example, it can slow down your website, cause security problems, or even cause your blog to crash. So ask the right questions to your web hosting provider before making the payment. Find out the service they include in your plan. Ask them if they offer free SSL, domain name, and free migration services in your plan. Don’t hesitate to ask any such relevant questions before you make the purchase.
This will help you know the important details about their services and save you from any unwanted hosting-related problems in the future.
2. Targeting Everyone
The next big mistake is not knowing your target audience and targeting everyone. When you know your target audience you also know what their problems are, how you can help them solve their problems, ease their pain or help them conquer their fear. This helps you create content that they might be genuinely interested in.
As a result, the possibility of your audience becoming your customers increases to a great extent. It’s a very efficient way of increasing your conversions and boosting your profit.
Not knowing whom to target can affect your content strategy and hamper your overall growth. So instead of targeting everyone, make sure that you know who exactly your target audience is.
There are various ways of knowing your target audience. For example, you can start by asking yourself how your products can help others. Put yourself in your customer’s shoes and figure out if you would want to buy your product if it were from a competitor. Always think from the benefits point of view rather than thinking about the features you’re offering.
Another way of knowing your target audience is to keep an eye on your competitors and study and research who their audience is. You can also create a survey to find out the current trends in the market.
3. Not Capturing Leads
The next big mistake is not capturing leads. You’ve definitely read how important email marketing is. Unlike other marketing platforms, your email list belongs only to you. And you don’t have to depend on a third-party platform to reach out to your leads.
Also, it’s like a ticket to your audience’s inbox. This means you can have your user’s undivided attention when they read your message. As a result, you can effectively deliver the message to them. You can use it to notify them about a new launch, offer them a discount coupon, talk about a new blog post, or anything that’s in your conversion list.
But for all that to happen, you first have to build a strong email list. Many marketers believe that you can’t start collecting leads until your website is ready.
But let me tell you, that you can get started the day you get your domain name. Just add a coming soon page, drop a hint of what’s coming up, and add a CTA for your users to add their email address.
Let them know that you’ll notify them the moment your site goes live if they drop their email address. The trick in making the coming soon page work is to be able to arouse curiosity amongst your audience. Use a count-down timer to show how many days are remaining for the launch.
Another brilliant way to grow your email list is to run a giveaway. People love giveaways and they won’t mind participating in it if your gift is tempting enough. All you have to do is to ask your participants to join the giveaway by submitting their email addresses. This is a great way to have a long list by the time your giveaway is over.
So now that you know the common blogging mistakes you might make, you can easily avoid them for your blogging success.