In the world of digital marketing, aligning your content with the needs of your customer and creating more engaging experience is a must. If you want search engines and website visitors to take notice and stay interested, you need relevant content for them to consume.
Keyword optimization is still a big deal in a way, but it’s more about answering search queries directly than using traditional on-page SEO. Content needs to deliver on the promises made in your headlines & meta descriptions, although Google will sometimes use its own headline and/or meta description.
This highly impacts SEO and Caliber Interactive Dubai created an exclusive infographic that covers some of the top trends being followed in the industry.