What’s the number one challenge you face in your B2B marketing strategies?
According to an infographic by Placester, generating leads is the highest obstacle B2B marketers come across which should be no surprise to us. In Placester’s recent infographic, “Hot or Not: The Best Methods for Finding New B2B Customers in 2014,” only 46% of B2B marketers have budgetary issues; meanwhile, 78% reveal that producing leads is a challenge.
The following information highlights Placester’s top trends in lead generation, as well as the most effective methods for generating B2B leads:
The Most Effective (And Ineffective) Lead Generation Tactics
As outlined in Placester’s infographic, various lead generation methods have been measured according to their effectiveness.
The most effective methods are:
1. Internal sales
2. Exclusive events
3. Telemarketing
4. Trade conferences
5. E-newsletters
The most ineffective methods are:
1. Pinterest
2. Twitter
3. Miscellaneous Web 2.0 devices
4. Facebook
5. Web videos
Placester concludes that outbound marketing is the best method for B2B lead generation. In total, 39% of B2B marketers consider inside sales, telemarketing and other outbound methods as successful for generating leads; event-related methods (i.e. webinars) are effective for 27% of B2B marketers. Online methods, the traditional TV route and social media are effective for respectively 17%, 10% and 5% of companies.
FYI: The infographic clearly emphasizes that Twitter and Pinterest are not successful for generating B2B sales leads. However, LinkedIn is the top social media platform for producing B2B leads.
Trends You Need To Know Now
• B2B marketers say that case examples and customer testimonials are successful as content marketing strategies.
• 71% of B2B marketers generate leads using content marketing.
• Only 49% of B2B marketers concentrate on mobile marketing for lead generation.
View the full infographic below. How do you feel about these lead generation trends and methods? I invite you to share your comments.
