2012 Internet User Statistics

The amount of content that is created and published on the Internet is growing faster than the automated tools can sort through it. The mere volume of information can make it difficult to determine the real, relevant content vs. the fake, “spammy” communications.

While algorithms have gotten better at detecting spam, they aren’t keeping up with the massive tide of real-time data from social medial platforms and mobile devices. The amount of data is mind-blowing and is increasing every day.

50 Facts for Data Geeks

1. In 24 hours, enough information is consumed online to fill 168 million DVDs
2. 294 billion emails are sent every day
3. Each day 2 million blog posts are written
4. 22 million hours of tv and movies are watched on Netflix in 24 hours
5. 864,000 hours of video are uploaded to YouTube each day
6. In 24 hours, more than 35 million apps are downloaded
7. 66 percent of online adults are connected to one or more social media platforms
8. 50 percent of social media users say they check in to their favorite networks first thing in the morning
9. 72% of marketers handle social media themselves, the rest outsource
   
10. Beginning of 2012 Facebook had 850 million users
11. 172 million people visit Facebook each day
12. 4.7 billion minutes are spent on Facebook each day
13. 29% of brands on Facebook have offered deals within the channel
14. Facebook accounts for approximately 26% of referral traffic
15. Of the 850+ million Facebook users, 31% check in more than once a day
16. 39% of business owners said they plan on spending money on facebook marketing in 2012
    
17. Beginning of 2012 Twitter had 500 million registered users
18. 40 million visit Twitter each day
19. 36% of Twitter users tweet at least once per day
20. Twitter users send 175 million tweets each day
21. Only 23% have used Twitter to promote a social-only deal, such as a coupon or discount available only to Twitter users who click the link
22. 70% of businesses ignore complaints on Twitter
23. 64% of users access Twitter via twitter.com
24. 1 million accounts are added to Twitter every day
25. Most users are found in the USA, then Brazil, Japan and the UK
26. 69% of users follow others because of recommendations from friends
    
27. Beginning of 2012 LinkedIn had 135 million users
28. 22 million visit LinkedIn each day
29. LinkedIn accounts for about 0.20% of referral traffic
30. There are 2 million companies on LinkedIn
31. LinkedIn users are the most educated – 50% have a Bachelor’s or Graduate Degree
    
32. Beginning of 2012 Google+ had 90 million users
33. 20 million visit Google+ each day
34. Google+ accounts for about 0.22% of referral traffic
35. Just 29% of Google+ users are female
36. 42% of Google+ users are single
37. The top occupation is student (20%)
    
38. Beginning of 2012 Pinterest had 10.4 million users
39. 17 million visit Pinterest each day
40. Pinterest is retaining and engaging users 2-3 times better than Twitter was at a similar time in Twitter’s company history
41. Pinterest accounts for about 3.6% of referral traffic (according to Shareaholic study), compared to 3.61% for Twitter
42. Over 80% of Pinterest pins are ‘repins’
43. 30% of Pinterest users are between 25-34 years
    
44. More iPhones are sold than people are born each day
45. Globally smartphone sales are expected to increase by 25% from 472 million in 2011 to 630 million in 2012
46. 38% of people who use social media on mobile devices say their main activity is general browsing
47. Sales via social commerce are expected to reach $30 billion within five years
48. 45% of social media users are at least ‘somewhat’ comfortable providing credit card details through social media channels
49. 34% would be more likely to share information about a purchase on a social media site than one on a traditional e-commerce site
50. 74% wouldn’t use an alternative currency (eg. Facebook credits) to make a purchase on a social media site

Every day more and more data is created by the movements you and your customers make online. What will you share today? What will people remember you for?

Resources:

http://socialtimes.com/pinterest-vs-other-social-media-giants-infographic_b91577

http://www.mediabistro.com/alltwitter/internet-day_b19376

http://www.mediabistro.com/alltwitter/social-media-demographics-study_b19351

http://socialtimes.com/theres-plenty-of-fish-on-google-42-of-users-are-single-infographic_b89668

http://www.mediabistro.com/alltwitter/twitter-statistics-2012_b18914

http://www.mediabistro.com/alltwitter/facebook-twitter-and-the-state-of-social-commerce-infographic_b19026