Marketing Metrics are key to developing the right campaign mix and proving the value of your efforts, but how do you stay up-to-date on everything analytics-focused? What if I told you it’s as easy as following 18 more people on Twitter?
The experts below represent the best of the best in marketing analytics, marketing metrics, marketing forecasting, and marketing ROI. Some have books, others consulting firms, but all have the A+ smarts to push your marketing to the next level. Check them out and let me know who I’ve missed.
- Amy Africa
CEO, Eight By Eight
Website: Eight by Eight
Blog: Amy Africa’s QLOG
Twitter: @AmyAfrica
- Tim Ash
CEO, SiteTuners
Chair, Conversion Conference
Book: Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Website & blog: SiteTuners
Twitter: @Tim_Ash
- Bryan and Jeffery Eisenberg
Managing Partners, Eisenberg Holdings
Book: Always Be Testing
Website & blog: Eisenberg & Associates
Twitter: @TheGrok, @JeffreyGroks
- Adam Greco
Senior Partner, Web Analytics Demystified
Website: Web Analytics Demystified
Twitter: @AdamGreco
- Leland Harden
EVP, Global Marketing, Usee
Book: Marketing by the Numbers
Website: Digital Engagement
Twitter: @LelandHarden
- Anne Holland
President, Anne Holland Ventures
Publisher, Which Test Won
Website: WhichTestWon
Twitter: @AnneHolland55
- Mark Jeffery
Managing Partner, Agile Insights
Director of Technology Initiatives, Kellogg School of Management
Book: Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
Website: Agile Insights
- Avinash Kaushik
Analytics Evangelist, Google
Book: Web Analytics 2.0
Website & blog: Occam’s Razor
Twitter: @Avinash
- Pat LaPointe
Managing Editor, NPV
EVP-Americas, MarketShare
Book: Marketing by the Dashboard Light
Website & blog: http://marketingnpv.com/
Twitter: @MeasureMan
- Jim Lenskold
Managing Director, Lenskold Group
Book: Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability
Website: Lenskold Group
Twitter: @JimLenskold
- Rebecca Jacobs Madigan
Executive Director, Performance Marketing Association
Website: Performance Marketing Association
Twitter: @PMAssociation
- Neil Patel
Co-founder, KISSmetrics and Crazy Egg
Blog: QuickSprout
Twitter: @NeilPatel
- Laura Patterson
President, VisionEdge Marketing
Book: Marketing Metrics in Action: Creating a Performance-Driven Marketing Organization
Website & blog: VisionEdge Marketing
Twitter: @LauraVEM
- Tom Pisello
Chairman and Founder, Alinean
Blog: Tom Pisello, The ROI Guy
Twitter: @TPisello
- David Raab
Owner, Raab Associates
Book: The Marketing Performance Measurement Toolkit
Website: Raab Associates Inc.
Blog: Customer Experience Matrix
Twitter: @DRaab
- Ron Shevlin
Senior Analyst, Aite Group
- Jim Sterne
Chairman, Web Analytics Association
President, Target Marketing
Book: Social Media Metrics: How to Measure and Optimize Your Marketing Investment
Website: Target Marketing
Twitter: @JimSterne
Want to learn more? Check out our 70+ page white paper that includes everything you need to know about marketing metrics – The Definitive Guide to Marketing Metrics.
