12 Customer Service Quotes to Inspire You in 2013


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If your resolution is to deliver better customer service as an individual, team or an entire organization, here are 12 customer service quotes to inspire you on a monthly basis during 2013:

January: “The goal as a company is to have customer service that is not just the best, but legendary.” – Sam Walton, WalMart Founder

February: “The customer’s perception is your reality.” – Kate Zabriskie, Author of Customer Service Excellence: How to Deliver Value to Today’s Busy Customer

March: “The longer you wait, the harder it is to provide outstanding customer service.” – William H. Davidow

April: “Rule 1: The customer is always right. Rule 2: If the customer is ever wrong, re-read Rule 1.” – Stew Leonard

May: “If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.” – Jeff Bezos, CEO, Amazon.com

June: “It starts with respect. If you respect the customer as a human being, and truly honor their right to be treated fairly and honestly, everything else is much easier.” – Doug Smith

July: “One of the deep secrets of life is that all that is really worth doing is what we do for others.” – Lewis Carroll

August: “Always give people more than what they expect to get.” – Nelson Boswell

September: “Your customer doesn’t care how much you know until they know how much you care.” – Damon Richards

October: “Quality in a service or product is not what you put into it. It is what the client or customer gets out of it.” – Peter Drucker

November: “Do what you do so well that they will want to see it again and bring their friends.” – Walt Disney

December: “When the customer comes first, the customer will last.” – Robert Half

Do you have a favorite customer service quote or mantra that inspires you, your team or your organization? Share it below or via email, and we’ll feature it in a future Parature blog post. Happy New Year from Parature!

Republished with author's permission from original post.

Tricia Morris
Tricia Morris is a product marketing director at 8x8 with more than 20 years of experience at technology companies including Microsoft and MicroStrategy. Her focus is on customer experience, customer service, employee experience and digital transformation. Tricia has been recognized as an ICMI Top 50 Thought Leader, among the 20 Best Customer Experience Blogs You Must Follow, and among the 20 Customer Service Influencers You Must Follow.


  1. Thank you, Tricia. On one point I think service support people are relieved to hear that the APRIL quote isn’t always true. Really, the customer is NOT always right–when they ask us to do things that are illegal, unsafe or out of compliance; when they are out of control or abusive to us. In training thousands of service providers over the years, they seem to immediately appreciate it when that myth is exposed and when they learn how to handle the customer experience when the customer is NOT right. Hope you have a great year!

  2. Bob…… in any line of service u need to make sure the the customer is “managed” to think that he/she is right and try to find a solution that will benefit u and them. DO NOT think that they are wrong at anytime…… try to think if it was you in the same situation….. that might help

  3. In my opinion it is – The Customer is NOT always right, but they ARE the customer!

    Just need to work with them and achieve the Win/Win outcome.

  4. “The customer is always right” ???

    In my opinion it is – The Customer is NOT always right, but they ARE the customer!

    Just need to work with them and achieve the Win/Win outcome.

    Regarding the above-noted quote by “guest” The actual quote is…”The customer is not always right but they are always the customer.” – Credit should go to Walt Disney.


  5. The customer is the one who pays your company’s bills. He or she may or not always be literally “right” but a business must find out the root cause for their dissatisfaction and must make sure that the company has done everything within its power to deliver exceptional service to the customer.

    Many times the business or company drops the ball on service and that must never happen. The customer must be listened to and the company must ask what can be done to fix the problem.

    When a customer is emotionally upset, a caring business will discover what they did or didn’t do that may have caused the customer’s state of mind. If the customer is giving you money, they expect a great experience. It is their money and their time.

    An exceptional business must demand superior return on a customers time and money, no excuses, only solutions. Business exists only to fix problems, otherwise it is not a business.

  6. Awesome quotes, thanks! Customer service is probably one of the most underrated things in this world – truly a dying art. I have come across a website which allows me to receive the customer service I deserve. By writing reports about my Suppliers, and allowing them to respond to me regarding the matter at hand.


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