Growth marketing is a process of continuous experimentation and learning. It’s the ability to test, measure, and learn from the data you gather to grow your business.
It’s an extremely effective way to acquire more customers. Using growth hacking techniques, you can quickly and easily test different marketing strategies to see what works best. This enables you to focus on the strategies that are most effective at acquiring new customers and discard those that aren’t working.
The benefits of growth marketing are numerous. The other benefits you can gain from growth marketing tactics include:
- Generate more leads
- Get more traffic to your website or app
- Improve your conversion rate
- Gain insights into what works and what doesn’t in marketing
- Make data-driven decisions
Now lets look at some practical ways you can use growth marketing to increase leads and customers.
1. Offer a free trial
One of the most effective ways to generate leads is to offer a free trial of your product or service. This allows potential customers to experience your product or service first-hand and see the value it can offer them.
Make sure you clearly state the terms of the free trial and what they can expect. Remember, the goal is to convert them into paying customers, so don’t give away too much for free.
But use the free trial as an opportunity to get customers used to your business and to see the benefits of working with your company.
2. Use optin popups
Optin popups are a great way to get people’s attention and generate leads. By using pop-ups on your website or app, you can capture people’s contact information so you can follow up with them later. Make sure your pop-ups are relevant and offer something of value to the user.
And vary the design and wording of your popups to see what works best. You can use A/B testing to test different versions of your popup to see which one performs the best. And with this information, you’ll make improvements. And every slight change can mean the difference in whether someone signs up or not.
3. Create a lead magnet
A lead magnet is an irresistible offer that encourages people to sign up for your email list. It could be a free ebook, an exclusive discount, or access to a valuable resource. The goal is to entice people with something they can’t resist so you can capture their contact information.
Creating different types of lead magnets gives you the opportunity to learn more about your audience. And to build a strong connection with people by offering helpful content.
4. Run a contest or giveaway
People love free stuff. Hosting a contest or giveaway is a great way to generate leads and grow your email list. Make sure the prize is relevant to your target audience and that the rules are easy to follow.
Use a giveaway plugin to make running a contest easy. If you choose a solid plugin, you’ll be able to analyze the performance of your giveaway and learn important things like which channels generated the most participation or whether your audience used mobile or desktop devices.
Withs such information, you can make changes to improve the results of your next contest or giveaway.
5. Implement an exit-intent popup
An exit-intent popup is a popup that appears when someone is about to leave your website.
It’s designed to capture their attention and persuade them to stay on your site.
An exit-intent popup appears just when a user is about to switch to another website or close the window.
An attractive optin popup form forces users to pause and pay attention to it.
You can offer your users a discount, a freebie, or access to valuable content on the lead capture form.
This tactic will increase the likelihood of more people joining your email list or engaging with your brand.
6. Use social media
You can’t leave out social media if you want to leverage growth marketing. And it’s one of the most effective platforms to use if you want to experiment with content.
Social media is a great way to connect with potential leads and customers. You can get on Facebook, Instagram, and other platforms to share valuable content, run contests, and giveaways, and promote your products or services.
Make sure you’re active on the platforms your target audience is using. And test your ads, social media copy, images, and the timing of your posts.
As you figure out what works well for you, you’ll see an improvement in engagement and other metrics.
7. Use Google AdWords
Google AdWords is an effective way to reach potential leads searching for products or services like yours. Using relevant keywords, you can appear in the search results when people are looking for your offer.
It’s also a great platform to carry out split testing and find the most effective keywords and ad copy for your business.
The platform gives you detailed reports and helps you control several factors like who you target, how much money you spend, and more.
And in this way, you’ll get plenty of chances to create the most effective ads.
8. Implement retargeting ads
Retargeting ads are designed to reach people who have already visited your website or app. They’re a great way to keep your business top of mind and remind potential leads about your products or services.
You have a wealth of data at your disposal. Use it to create targeted retargeting ads that will resonate with your audience.
9. Host a webinar
Webinars are a great way to generate leads and build relationships with potential customers. They’re also an effective way to showcase your expertise and build trust.
When planning a webinar, make sure you have a clear goal in mind and that your audience will find the topic valuable.
10. Use landing pages
Landing pages are web pages designed to convert visitors into leads or customers. They’re usually used in conjunction with ads and are a great way to promote a specific product or service.
Make sure your landing pages are relevant to the ad campaign and that they offer something of value to the user.
You can test different features of a landing page like the headlines, copy, images, and CTA to see what works best.
11. Email marketing
A great way to use growth marketing tactics with email marketing is by trying out different types of email campaigns to see what works best for your business.
You could try a welcome email campaign for new subscribers, a promotional campaign for special offers, or a nurture campaign to keep people engaged with your brand.
You can also segment your audience and send more targeted emails to specific groups. This allows you to personalize your messages and increase the chances of conversion. Mix up your email subject lines, the greeting, call to action, and even the offer to create more compelling emails.
Remember to test your content with small groups before sending to your entire list. This will help you avoid any major email marketing disasters.
Growth marketing is an effective way to grow your business. Using this article’s tactics, you can reach more potential leads, convert more visitors into customers, and increase your sales.
Which growth marketing tactics have you used? If I’ve missed some, let me know in the comments.