Websites are the visual representation of your business. When users want to know something about your business, the first thing they do is look at your business online, and here your business website comes to your rescue. Websites are not only a great medium for reaching a large number of users, but they also provide the credibility and trust of your users for your business. This is the main reason why entrepreneurs reach out to a web designing company to seek professional help and get their website designed.
Websites are beneficial, and there are various reasons why websites are an integral part of any business, but having a poorly designed website does not serve the purpose. A website brings a lot of new opportunities for a new business, so the design of your website must be attuned to your business goals. Choosing the type of website, whether you want a minimalistic website or the one with too much graphics, depends entirely on the nature of your business.
You must analyze your website timely and keep it updated per the need of the users. A poorly designed website not only costs your business — it also spoils your company’s reputation. An unattractive website design needs to be revamped. If you are unsure of whether or not your website requires redesigning, ask yourself below mentioned three questions:
1. Does my website look antiquated?
2. Are my sales or user conversions dropping?
3. Is my website not user-friendly enough?
If the answer to all of these or even any one of the questions is “yes”, it’s time to revamp your website. However, irrespective of the size of your business, it’s imperative that you follow a strategic approach to your website redesign. Having an idea about what is working and what is not working in your current web design, would be really helpful. Also, you must set your goals right. You may also seek help from a professional web design company, as they have both experience and expertise in designing websites. Apart from this, here is a list of some of the biggest mistakes, which you must take care of and avoid while redesigning a website to achieve maximum benefit out of it.
Top 10 mistakes to avoid when getting your website design revamped
Redesigning a website is a complicated process. There are a lot of things, which must be taken into account to avoid any repercussions. One of the first and most important point to remember is to learn from your mistakes, which you have done on your current website. Otherwise, you will not be able to take advantage of your existing web traffic, and if you go for redesigning without a plan, it may backfire and stop users from visiting your site at all. Proper outlining, analysis and a little prudence can help make your web redesign less stressful and a huge success.
Let us look at the mistakes, which most entrepreneurs do while getting their website revamped:
1) Not analyzing your current web design
Most entrepreneurs reach out to a web development company for getting their website revamped without actually analyzing their current website. Before finding a solution to any problem, you must find what the actual problem is. You must first take the time to analyze your current website thoroughly, and understand the reason why you are looking for a redesign, what are the major problems which to want to address first, and more.
Find out the opportunities that you are missing and also things that are working and not working on your current website. All these points are really important to be analyzed and taken into consideration while finalizing the new design of your website.
2) Not setting goals
Not knowing what you want for your website or what you want to achieve from this website redesign, is one of the most common mistakes which entrepreneurs do. Setting a clear goal and a process for the website redesign is very crucial for your website to be a success. This can be only achieved if you have completed the first point- website analysis. After the website analysis, you will have a picture of what you are looking, and how your website should look after the redesign. You must be aware of the key areas which require more attention than the others.
Though most top web design companies give you are rough plan or demo of what your website will look like, it is always advisable to provide the references for what you want. You may also, find a website that you want your website to look like, as this will help you in explaining your requirements to your web designer and give them an idea of what you want to achieve.
3) Aesthetics over functionality
Though in the current times when everything has to be eye-catching and attractive, you must not make a mistake to ignore the functionality of a website. A really attractive and appealing website with poor functionality may attract users but will fail to retain them.
Although the main purpose of a website redesign is to make it look better than the previous one, you must also focus on making it work better than the previous one. Smart layout and easy navigations are the most important component of a good website and they must not be ignored under any circumstances. Your website must be easy to use and users must be easily able to find whatever they are looking for.
4) Not setting enough budget
Not setting enough budget for your website revamping is a common mistake. Everything comes with a price. Many entrepreneurs contact a web design company but do not have enough or have a very less budget for it. Also, there are some who have gone through web redesign years ago and expect it to be done again at the same price. Also, the cost of revamping a website depends on the features and functionalities you want to integrate into your website.
You must set a realistic budget for your website redesign as websites are what represents your business on online platforms. They can help reach a large number of users and convert them to achieve higher ROI.
5) Not giving enough time to web designers
Revamping a website takes time and you have to be patient enough to give ample amount of time to web designers to do their job. We are not saying to wait for years to get your website redesign. Setting deadlines is okay, and you must set deadlines for the work to be done on time, but setting unrealistic deadlines will spoil the work.
There are a lot of complexities involved, which are to be taken care of. We have seen many people approaching for custom web design services, but not giving enough time. Redesigning a website using predefined templates takes lesser time as compared to the custom web designs.
6) Choosing the wrong designing team
Website designing requires a lot of technical expertise. It is very important for you to choose the right set of people to work on your website redesign, as if something goes wrong, your whole efforts will be wasted. Websites are an integral part of online marketing and your website design must represent your business well.
Before choosing a professional web design company or website designers you must look at their previous work experience and talk to their previous clients, if possible. Also, ask them about their experience. The team you are working with must be well acquainted with all the latest technologies and must be aware of the latest trends so that they can design the website the way you have imagined it to be.
7) Not Focusing on the SEO
Having a beautifully designed website is of no use if it is not visible to users. SEO strategies help your website to be available on search engines. So, while getting your website redesigned, focus on making it SEO-friendly and follow all the best practices of SEO, which are required to make your website rank good on search engines.
Ask your designers to take care of broken links, redirects, URLs, image optimization, loading speed, and many more such things, which are required to make your website SEO-friendly.
8) Not having a proper content strategy
Although a part of the SEO process, this is one of the most common mistakes, which most entrepreneurs make. Content is as important for the website as is its design and functionality. It helps you in your SEO strategy.
While planning to get a website redesigned, you must also focus on writing fresh content, keeping in mind all the keywords and other metrics. Find out all the opportunities that were there in your previously written content and try to make it better for your redesigned website. Focus on writing valuable and relevant content keeping in mind your services and users’ requirements.
9) Not making your website mobile-friendly
As per the latest survey, the number of people who tend to open a website on their mobile phones is much more in comparison to the ones who open it on laptops and desktops. Therefore, it is really beneficial to make your website design responsive and mobile-friendly.
Most companies offering the best web design services generally design the websites by also keeping mobile users in mind. You must focus on offering the same user experience to your mobile users as any desktop visitor would have.
10) Not making efforts after the launch of new design
Most businesses stop making efforts after the launch of their revamped website. This should not be the case as there are a lot of things which you must take care of after the launch.
Informing your clients about the new launch, testing your website, making it SEO-friendly, updating the content, a lot many things are to be done. Focus on working on all the areas that were left in your previous design so that you can earn the maximum profit from your newly designed website.
Above are the top 10 mistakes, which most people make. If you avoid these mistakes, you can easily achieve what you have planned for your website within no time. A smart strategy and a good website design team are the only two things that you need to turn your website into a profitable business.
Website revamping is a huge risk, if not done with proper planning and research, it can go wrong. Also, it requires a lot of investment in terms of both money and time. It is always advisable to do a proper analysis before you plan out to get your website redesigned.