10 Customized LinkedIn Communication Tactics That Will Increase Response


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Are you getting the most out of your LinkedIn account? This professional social media giant boasts 240 million active users, 79 percent of which are age 35 or older and earn an income of more than $75,000 a year. If you aren’t using LinkedIn as part of your social media marketing strategy, you are missing out.


LinkedIn is a great networking tool for building your business or your career. Like any tool, though, you have to learn how to use it in a way that optimizes its effectiveness. These ten tips will help you get the most out of your LinkedIn profile.

Your Profile

1.Tune up your profile.

Your profile is your first impression when you interact with other members and your brand should be strong throughout. It’s the first thing people will see and the basis for any opinions that they form about you. A complete profile looks professional while an incomplete one screams amateur. As you tune up your profile, don’t neglect these vital aspects.

  • Complete your profile – Be compelling and don’t be afraid to think outside of the box. Let your profile reflect who you are or your company’s persona.
  • Create a call to action – Find an area to not only include a call to action, but also make your contact information highly visible and keep it current.
  • Customize your URL – On LinkedIn you have to option to customize your URL; make sure you do it. Use your name or your company’s name for a professional look.
  • Check your settings – Make sure your settings are “new customer friendly,” meaning you don’t have them set to private.
  • Update your resume – Keep it current and make absolutely certain it is free from errors.
  • Include work samples – You can also include white papers, news clippings, or other relevant material.
  • Use the tools – LinkedIn offers many different tools to make your experience easier and more productive, but not all tools are right for all businesses. Explore and find what works for you and your business.
  • Make connections – Don’t make connections with people you don’t know; LinkedIn will shut you down. Plus, it’s just spammy. Ask your connections for introductions.
  • Watch your stats – Keep an eye on your stats. This will help you determine what’s working and what needs work.

2.Use professional photographs. LinkedIn is geared toward professionals and networking. Put the photos of your kids, dog, and vacation on Facebook. Use professional business photos on LinkedIn.

3.Create a schedule to help you maintain consistency. Set a time every month or so to review your profile and update your information. One vital key to social media marketing is always showing current information.

4.Use your three free backlinks wisely. On every LinkedIn account there are three spaces for web links. LinkedIn leaves then open so Google can index them. Use them wisely by including your website, blog, and another social media account.

Your Connections

5.Make connections

Your connections are the reason you are using LinkedIn in the first place. Use these tips for finding and making new, relevant connections.

  • Use the built-in search feature
  • Use InMail
  • Ask a mutual connection to introduce you

6.Customize the connection request message. Don’t use LinkedIn’s standard connection request message. Make it your own and make it personal.

7.Give recommendations. Social media marketing is about relationships. Recommendations help to build relationships and you can get a lot of mileage from that feature.

Your Service

8.Invest in at least the basic level premium service. There are valuable tools that come with the paid service that you can’t get with a free account. This are essential if you are serious about networking or want to make sales connections.

9.Utilize the groups feature. You can fine tune your social media marketing by using the groups feature. Join relevant groups and create your own. Then engage with other group members, network, and build relationships.

10.Share interesting content from your website, blog, and relevant sources. Sharing information on your LinkedIn profile not only keeps it active, it also attracts people to your profile. Providing information that is relevant to your target audience will draw them in and keep them coming to you. Share posts from your blog, information on your website, and articles that are related to your business or niche.

Social media marketing requires time and energy, but the pay-off is well worth it. Treat your social media accounts like you do your website, blog, and business cards. The more attention you give them by keeping them current and optimized, the better job they do for you. LinkedIn is one of the most powerful tools available to network, grow your business, and reach customers. It’s well worth investing the time, energy, and money to tune it up and make it work for you.

Republished with author's permission from original post.

Paul Mosenson
Owner of NuSpark Marketing Helps B2B and B2C companies market themselves through integrated tactics, (traditional advertising, internet advertising, SEO, social media), conversions, and sales through lead nurturing/marketing automation.


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