Leading Botanical Cosmetics Company Connects Online Visitors to Local Beauty Centers Over the Phone via Click to Call
PARIS–(Marketwire – September 17, 2007) – eStara, the leading provider of proactive conversion solutions for enhancing online sales and support initiatives, today announced that Yves Rocher, a leading botanical beauty care company in France, has enhanced its new Web site with eStara Click to Call. Using this technology, visitors to the Yves Rocher Web site can easily make appointments with one of 550 local beauty centers over the phone with a few mouse clicks.
“For our beauty center Web site, we wished to provide comprehensive product and service information to help customers prepare for their arrival at our salons,” explains Sophie Leclercq, project leader, Yves Rocher. “eStara Click to Call enables us to answer customer questions directly, quickly establishing a bond between Internet browsers and store locations,” said Leclercq.
Launched in July of this year to supplement its online retail business, Yves Rocher’s Web site provides customers in France with beauty advice and instruction as well as details on upcoming events, product information and in-store service promotions. To ensure maximum customer service, the company incorporated eStara Click to Call throughout its Web site to give customers the opportunity to instantly connect with local stores and ask questions or make appointments directly.
“We are pleased to add such a famous name in the cosmetics industry among our partners,” said Thibaut Behaghel, general manager, eStara Europe. “With Click to Call, Yves Rocher humanizes their online client relationship and creates a highly personalized experience with each Web user. If first results are any indication, online customers have been waiting for a service like this, as they are increasingly clicking to call for direct customer service.”
About eStara
eStara is a leading provider of proactive conversion solutions for enhancing online sales. The world’s most recognized brands — including Continental Airlines, DaimlerChrysler, Dell Financial Services, and Superpages.com — leverage eStara’s OnDemand services to engage customers with the right form of contact at the right time to increase revenue, reduce Web site abandonment and improve customer satisfaction. eStara is a wholly owned subsidiary of ATG (Art Technology Group, Inc.) (NASDAQ: ARTG). For more information, visit www.eStara.com.
This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Further details on these risks are set forth in ATG’s filings with the Securities and Exchange Commission. These filings are available free of charge on a Web site maintained by the SEC at http://www.sec.gov. Additional risk factors related to the subject matter of this press release include: the possibility that eStara’s product and service deployments will not be successful, on time or significantly enhance the user’s Internet experience; the need to adapt to rapid changes so products and services do not become obsolete; the possibility of errors in eStara’s software products and services; the possibility that eStara’s offerings will not enhance its customers’ online sales or otherwise provide the expected benefits to its customers; and the possibility that eStara’s product strategy may change in the future. eStara and ATG undertake no obligation to update any of the forward-looking statements after the date of this press release.
