Women Buy Cars For Different Reasons. So What?

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April 3, 2013

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To boost sales in 2013, we need to capitalize on different opportunities. Understanding how women differ from men in their vehicle purchase behavior is part of that strategy. Today’s Ride looks at some of those differences and what it means for manufacturers and dealers.

As always, let me know what you think.

Chris

@christravell

Republished with author's permission from original post.

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Women Buy Cars For Different Reasons. So What?

ADD YOUR COMMENT
Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

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ADD YOUR COMMENT Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

New Posts

ADD YOUR COMMENT
Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.