Most marketing, sales and even service managers share a blind spot. They “measure” assumed positive outcomes of their promotional efforts, but never the damage done with us customers. In fact, they deny spamming, too frequent communication with us, even selling on customer service calls reduce our interest in buying from them (again).
Of course, they’re dead wrong. But they’re so dead set on showing positive results NOW, they’re unconcerned about down the road. Well, isn’t that like all of business?
How much do you believe seller over-use of proactive emarketing is diminishing their future sales potential with us?