As the trends keep on changing, the user experience also goes for a spin. With new trends, new challenges also surface to keep the customer base satisfied. Apart from that, an app needs to constantly align itself with the goals of both the users and business. The idea of redesigning apps can give a fresh perspective to alter different features, codes, and other essential functions. Users tend to focus more on convenient designs than the features of apps.
Moreover, redesigning is a complex process, and should be implemented only after gaining proper insights. Finding purpose is the single most crucial thing for a business to start its redesigning process. Of course, it is essential to develop an app that is updated with the latest trends. However, brands also need to realize the necessity of redesigning them.
Why should a Brand consider redesigning its App?
Rebranding gives a new set of vision, goals, and objectives that will have a direct impact on the app. Mostly, it means changing graphics, interface, and features to keep people attracted. However, a change in vision would also mean a full makeover that includes a change in essential functions, structure, content, usability, messaging, and user experience too.
Users would always prefer a user-friendly and convenient app over a feature-rich app. The market is increasingly spurting out new competitors who are more focused on improving the product. If that is the strongest motivator for rival brands, maybe it’s a good time to be open to change and introduce modern services to appeal to your customer base.
The app stores are great platforms for users to rate apps, provide feedback, and talk about issues they are facing. Soon, an app might start gaining bad reviews due to some faults or inconvenience of features. It’s better to pay attention to such reviews and have a second look to figure out where the app might need some redesigning.
Even after the successful launch of an app, bugs might arise after two or three years. Technical teams might also find some bug reports. It can also be done through in-depth insights about the things that make people frustrated, going through user personas, data about inconvenient input fields, and comparing it with real-user data. These things are critical parameters of conversions and hence would clear the picture for redesigning the app.
New Target Audience
After a certain point, a brand looks for targeting a new customer base that is usually the newer generation of innovation-savvy people. However, they might not be attracted to an app that came out two years ago as trends have picked up since then. Advertising isn’t always successful in such cases and it might even get financially trodden for a brand. Hence, redesigning your app or even the site is a good option to attract a new audience.
How to Approach App Redesigning
Before approaching any crucial long-term investment, securing a realistic budget is always the first step. It has to be proportionate to the app value. Hence, the revenue generated from the app must be applied judiciously and also for computing potential returns. Here are the essential steps to take:
Determining Main Causes
The main cause behind redesigning is generally a specific problem that a brand is aiming to solve. Hence, it should be looked at from a business perspective as it would affect each component of the business. Focusing only on user experience isn’t always important, and that’s why a designer needs to understand the conceptuality behind it.
Analysis and Insights
Analytical instruments are capable of proving in-depth information regarding the number of times an app is deleted and the reasons behind it too. Employing such systems can minimize the headaches of singling out particular problems. Apart from this, technical insights about any inconsistent user behavior patterns also help in gathering critical insights. Getting user feedback through questionnaires, user interviews and surveys can also provide clarity on how to approach app redesigning.
Assessment and Comparison
Assessing the UI and UX or conducting a design audit of an app is another great way to figure out challenges. Professional advice can provide clarification about the things going right or wrong with your app. The audit process is a combination of plans and suggestive improvements that can be adopted to solve the issues. The results can also guide you on how to implement the latest trends to create a better experience. Moreover, brands can also download the apps of their competitors to understand their innovative features to stay ahead of them.
Prioritizing and Assigning
Prioritizing the functions is probably the most crucial aspect while redesigning. There should be a proper balance between functionalities and interface structure. The app interface must have enough screen space to properly browse. On the other hand, users should have easy access to all the main functions. Changing the app UX can be a complicated process, therefore, it’s better to communicate with your users. Make your users a part of your redesigning process by sending them prototypes and gaining their feedback. After prioritizing, assign different persons from your team to develop different aspects and tasks.
Adapting and Simplifying
Adapting the latest innovation works wonders only when the uniqueness of the brand’s vision and the concept is followed systematically down to the last detail. Eye-grabbing graphics will only catch users’ attention when the app is convenient and simple to use. Thus, a simple navigation process, fewer sub-menus, wider space between clickable fields hold extreme significance. Users want everything on a platter. Hence. main functions must be reduced down to the 3-click system along with a vertical side panel instead of a horizontal one.
Mobile app redesigning & development is a process of not only changing the look. It also transforms the way a brand interacts with its customer base. It is a clear case of every action having an equal and opposite reaction. The entire journey of redesigning an app is like taking a calculated risk to enter a new dimension of communication. Therefore, it depends a lot on how a brand approaches it which can result in better performance, conversions, and even a larger audience base.