I’m sure that it isn’t news to you that mobile usage is booming and is expected to dominate in 2017 and beyond. GO-Globe has put together an infographic that talks about some of the trends relating to mobile internet usage – and what this means for desktop internet usage. Savvy marketers are advised to pay attention!
Here’s the thing: by 2018, nearly 80% of internet usage will be mobile. Currently, over half (52.7%) of global internet users access the internet using mobile devices.
Estimated global mobile traffic is expected to sharply increase over the next four years:
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- 2017: 9.9 exabytes per month
- 2018: 14.9 exabytes per month
- 2019: 21.7 exabytes per month
- 2020: 30.6 exabytes per month
In October 2016, global mobile and tablet internet usage flew past desktop internet usage for the first time – it rose to 51.3% of the usage worldwide v. 48.7% for desktop. Now, mobile devices account for 65% of all digital media time with desktop lagging behind at 35%.
Different content types attract different users on different platforms, though. Let’s take a look at the time spent on various content types broken down into mobile v. desktop:
- Portal: 69% on mobile and 31% on desktop
- Business/finance: 58% on mobile and 42% on desktop
- Entertainment/news: 51% on mobile and 49% on desktop
- Health information: 46% on mobile and 54% on desktop
- News/information: 44% on mobile and 56% on desktop
- Sports: 39% on mobile and 61% on desktop
- Retail: 38% on mobile and 62% on desktop
- Lifestyle: 36% on mobile and 64% on desktop
- Personals: 23% on mobile and 77% on desktop
- Social networking: 21% on mobile and 79% on desktop
- Online gaming: 12% on mobile and 88% on desktop
- Photos: 8% on mobile and 92% on desktop
- Maps: 6% on mobile and 94% on desktop
While desktop internet usage still clearly has some fight left in it, marketers have already begun looking to the future – by 2019, mobile advertising is predicted to jump up to 72.2% of all digital advertising spend.
With the move to mobile, we need to be aware and move forward with mobile-first strategies. How are you changing your lead generation strategies and tactics to be mobile first? Let me know in the comments!