What is Service Design?

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Continuum and the AIGA convened a group of top business leaders and innovators from a variety of backgrounds and industries, including Disney, Facebook and Zipcar, to discuss how designing a service experience with purpose can transform a company’s image and make people’s lives better.



Designing Better Service Experiences from Continuum on Vimeo.

Watch this at least twice as there are a few comments and notes on the board that are worth noting. Still wondering what service design is? Looking for a better understanding? Try this blog post, Masters of Design Thinking Presentation.

Republished with author's permission from original post.

Joseph Dager
Business901 is a firm specializing in bringing the continuous improvement process to the sales and marketing arena. He has authored the books the Lean Marketing House, Marketing with A3 and Marketing with PDCA. The Business901 Blog and Podcast includes many leading edge thinkers and has been featured numerous times for its contributions to the Bloomberg's Business Week Exchange.

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