After extensive customer research, both quantitative and qualitative, I’m here to tell you – very little that’s positive. Among the sorest of sore points are “incessant promotion,” email abuse (just another flavor), sellers not being able to understand what’s valuable to customers, sellers unable to see past their own short-term interests, talking down to customers and believing customers are so stupid they can’t see bovine waste matter when it’s placed in front of them.
But that‘s what customers say. What do brand scions, marketers and advertisers say?
Dick, one example is calling things bovine waste, and thinking customers cannot see through the scam.
I feel that too much money is spent on the product, advertising and marketing; this is because the old fashioned and out dated thought processes drive marketing and the company. If they were driven by the customer, the customer would buy and the word would get around.
Don’t get me wrong, awareness is important, the product is important, but these are copyable; customer mind-sets are not
Agreed. Many marketers believe that their contact approaches are contemporary, but customers want more dialogue and engagement, and less unsolicited and unwanted content, irrespective of format or medium. Whether electronic or print, there is still an overabundance of marginally-targeted push marketing, much of it cloaked in the sheep’s clothing of ‘viral’: http://www.targetmarketingmag.com/blog/michael-lowenstein-when-viral-marketing-goes-too-far