Top

Video: What’s Holding Back UK Marketers from Social?

By on Jan 25, 2012 No Comments

If you think everyone is jumping into social advertising, think again.

A recent survey of UK marketers at ad:tech London found that 66% were currently running, or planning to use, social advertising. But that’s well below the 85% US marketers who said the same thing to the Pivot Conference and Brian Solis.

So why are UK marketers lagging behind?

According to Kath Pay, co-Founder of Plan to Engage, the issue is that marketers in the UK and Europe are approaching social with an ad hoc point of view. And without integrating a social media strategy with more familiar channels like email marketing, you can’t see the real value of social advertising.

I recently met up with Kath and asked her a few questions about these very issues impacting social media marketing in Europe. Enjoy!

YouTube Preview Image

What do you say? Is integration the issue holding many European marketers from fully embracing social advertising?

Print Friendly

Republished with author's permission from original post.

273969

Categories: ! BlogDigital MarketingSocial Business
14 views

No comments yet.

Leave a Reply