Do you sometimes struggle to get your kids to eat their greens? Can’t get them to consume the things like vegetables that are good for them? Well, here’s a Dramatically and Demonstrably Different approach that is sure to be a winner! The Fart Code App is an educational tool that uses ‘fart power’ to get kids to understand the ingredients of their food!
By scanning the bar code of a particular product, the app analyses the product and produces the appropriate fart noise and vibration, emulating how their digestive system would process those ingredients! The more the right ingredients, the louder the noise1
But it doesn’t end there – like any great product that is tailored to what customers like and want, they can then share that fart with friends via text message and on their social networks, complete with an ‘appropriate image’ – and they can click on the link and hear it!
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Now you might be reading this with absolute horror, but before you do, just think about it. It’s a great example of a Dramatically and Demonstrably Different approach…
- It solves a customer problem – kids not eating the ‘good’ food with lots of nutritional goodness!
- It targets a particular group – young kids, boys primarily, who will always laugh at this sort of thing!
- It communicates in a language and style that works for them!
- It’s working……
Fast Company reports that as well as being snapped up by kids in schools across San Francisco where it was first launched, it has also been adopted in to school curriculums and endorsed by teacher resource organisations.
I certainly know a few ‘young men’ who’ll definitely find this amusing, but what the mums of Christopher, Louis, Thomas and Henry will think, I’m not sure – Adele and Alison, you have been warned!
If you’d like to see (and hear) it ‘in action’, then click on the video below….