alan_see

 

Welcome to Marketing 101

Alan See, University of Phoenix
alan_see's picture

Alan See is Vice President of Marketing at Berry Network, Inc. an AT&T Company. He also serves as an associate faculty member for the University of Phoenix's College of Business & Management. He holds a bachelor of arts in business and an MBA from Abilene Christian University. Follow me on twitter LinkedIn Profile Technorati Profile

 
Member for 2 years 27 weeks
 | 
User points: 7025
 | 
 
Recent Posts
  • Title
    Will less variety change your customer experience?
    Type
    Blog
    posted
     Jun. 29, 2009;
     1
    comment
    body
    Grocery store’s who tried to attract customer’s by influencing the customer shopping experience via coffee bars, fancy bakeries and the availability of exotic products are going back to the...
  • Title
    How to Leverage the Difference Between Shoppers and Buyers
    Type
    Blog
    posted
     Jun. 27, 2009;
     0
    comments
    body
    Some 18% of small-business owners surveyed in April said they are working a second job, according to the latest findings from the American Express Open Small Business Monitor. It’s an indicator...
  • Title
    Is Organizational Trust in Short Supply?
    Type
    Blog
    posted
     Jun. 7, 2009;
     2
    comments
    body
    At the core of all customer-focused organizations are two essential characteristics: trust and commitment. Through trust and commitment customer-focused organizations demonstrate that they are...
  • Title
    Pay-for-Performance Marketing in a Down Economy
    Type
    Blog
    posted
     May. 26, 2009;
     0
    comments
    body
    As the economy continues to sputter, many marketers are dealing with shrinking advertising budgets by leveraging performance-based advertising initiatives to help generate qualified sales leads....
  • Title
    Code of Business Conduct
    Type
    Blog
    posted
     May. 24, 2009;
     3
    comments
    body
    A Fortune 500 corporate newsletter I was recently reading mentioned that their Code of Business Conduct was 70-pages long. The code outlined their requirements and guidelines for customer...
  • Title
    Is it Time to Bend Your Customer Loyalty Program?
    Type
    Blog
    posted
     May. 4, 2009;
     1
    comment
    body
    Did you read Kevin Helliker’s article "Loyal Fans Are Batting Cleanup" in the April 30th WSJ? Actually, it was the second to the last paragraph that caught my attention: "Like a few other teams,...
  • Title
    Generation Gaps, Marketing Media, and the Plumber
    Type
    Blog
    posted
     Apr. 27, 2009;
     0
    comments
    body
    The marketing agency I work for is often approached by local Universities to work with senior business students on their capstone marketing courses. This spring we helped one class work through a...
  • Title
    Customer Experience "Scope Creep" Creates Unprofitable Accounts
    Type
    Blog
    posted
     Apr. 20, 2009;
     0
    comments
    body
    Most marketers have heard or even quoted John Wanamaker’s assertion, "Half the money I spend on advertising is wasted; the trouble is I don’t know which half." Here is a not-so-old adage for your...
  • Title
    Life Event Marketing that is Relevant, Timely and Permission Based
    Type
    Blog
    posted
     Apr. 13, 2009;
     1
    comment
    body
    "Will it play in Peoria?" It’s a timeless question with special meaning. During the heyday of American vaudeville, the answer to that question determined whether a show would be a hit or a flop....
  • Title
    Idearc Media’s SuperGuarantee Program Reduces the Customers’ Risk
    Type
    Blog
    posted
     Apr. 5, 2009;
     0
    comments
    body
    Sharing the customers risk is a bold way to project faith in the quality of your product, confidence in its ability to delight, and show off your customer service model. In my post “Is Hyundai the...