alan_see

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Alan See, University of Phoenix
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Alan See serves as an associate faculty member for the University of Phoenix's College of Business & Management. He holds a bachelor of arts in business and an MBA from Abilene Christian University. Technorati Profile

 
Member for 1 year 41 weeks
 | 
User points: 6900
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Recent Posts
  • Title
    Empowered Employees Are Better Equipped to Influence Customer Loyalty
    Type
    Blog
    posted
     Oct. 5, 2008;
     0
    comments
    body
    Between the financial markets and Hurricane Ike, it feels like everything I own is down, including: my 401K, cable service, internet service, tree limbs and house siding. OK, OK, you get the picture,...
  • Title
    Marketing Budgets in a Market Plunge
    Type
    Blog
    posted
     Sep. 30, 2008;
     0
    comments
    body
    Today’s Wall Street Journal headlines look pretty scary (“Bailout Plan Rejected, Markets Plunge, Forcing New Scramble to Solve Crisis”). It’s clear that the engines driving the U.S. economy...
  • Title
    Are You Monitoring Your Trademarks on the Search Engines?
    Type
    Blog
    posted
     Sep. 23, 2008;
     0
    comments
    body
    Trademark bidding is a debated search strategy and an issue that created some concern in one of my recent consulting assignments. Trademark bidding occurs when one company bids on its competitors...
  • Title
    Is 99.9% Good Enough?
    Type
    Blog
    posted
     Sep. 7, 2008;
     0
    comments
    body
    Google the phrase "99.9% is good enough" and see what comes back. For the most part you will uncover the following list: • $761,900 will be spent in the next 12 months on tapes and compact disks...
  • Title
    Keep New Marketing Initiatives From Backsliding to the Old Ways
    Type
    Blog
    posted
     Sep. 1, 2008;
     2
    comments
    body
    I recently attended a faculty meeting to kick-off the new academic year. One of the presentations highlighted enrollment trends that did not surprise - but none the less disappointed some of my...
  • Title
    Cincinnati AMA's First Digital Marketing Summit
    Type
    Blog
    posted
     Sep. 1, 2008;
     0
    comments
    body
    I just attend the Cincinnati AMA’s 1st annual Digital Marketing Summit. The event was well attended. However; as you might expect, a summit held in P&G's backyard meant that the content was...
  • Title
    Don't Wait to Improve the Quality of Your Product
    Type
    Blog
    posted
     Aug. 18, 2008;
     0
    comments
    body
    An article in the August 12th edition of the WSJ ("Ford Vows to Build Higher-Quality Small Cars") noted that "The Dearborn, Mich., company promised... that its new compact and subcompact vehicles -...
  • Title
    Using Metaquality to Build Customer-Centric Cultures and Operations
    Type
    Blog
    posted
     Aug. 4, 2008;
     2
    comments
    body
    The prefix meta- is used to mean "about its own category." For example, under the umbrella of business intelligence you often hear the term "metadata" which means data concerning data. For purposes...
  • Title
    Consider Consumers' Tastes in a Down Economy
    Type
    Blog
    posted
     Jul. 15, 2008;
     0
    comments
    body
    A front page article (“U.S. Consumers Trade Down As Economic Angst Grows”) in the July 11, 2008 Wall Street Journal contained a statement that caught my eye. “The ability to capture trade-down...
  • Title
    Automate and Integrate Customer Feedback to Accelerate Your Customer-Centric Strategy
    Type
    Blog
    posted
     Jul. 4, 2008;
     0
    comments
    body
    Customer feedback is critical to customer-centric strategies; if the truth be known, oftentimes, the feedback is not exactly good news. For example, software companies sometimes receive bug reports...

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