We all know that we need to gain a sufficient understanding of our customers’ needs and specific situations before proposing solutions – and before presenting most demos. Here’s an additional reason to do this:
Miller Heiman, Inc. reports in their Executive Summary of their 2009 Sales Best Practice Study that 93% of “World Class” vendors vs. 50% of “All” vendors do “Clearly understand our customers’ issues before we propose a solution”. “World Class” organizations achieved stronger results in five areas measured:
– Average account billing
– Sales force quota attainment
– Number of qualified opportunities/leads
– Customer retention
– Forecast accuracy
Not surprising…!
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