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Trader Joe’s embraces the little things for the little ones

| Nov 10, 2010 No Comments

Miniature shopping carts for the kids

#591 in the Purple Goldfish Project was submitted by Jennifer Phelps. “TJ’s has baby shopping carts. Great way to keep our two boys busy when we go shopping. They get such a kick out of pushing their own carts”


trader joe's


Trader Joe’s was originally submitted to the Project by Amy DeRobertis. In Amy’s words:

trader joe's

There’s a fun theme going on here — from Giuseppe Joe’s to Trader Jose’s, the notion of no middle man is seen on its product labels as well as in the mentality of its Hawaiian shirt wearing ‘associates.’ And the ongoing bevy of free samples at its dedicated sampling stations keeps you interested in the constantly evolving choices and happy rather than devastated when your favorite entree goes missing. There’s bound to be something just as great coming down the pike.

Since that submission TJ’s has surfaced a few more times. A couple examples like the one above were squarely focused on kids and creating a fun environment. #320 discussed how Trader Joe’s hides a stuffed whale. Kids who spot the whale and inform an associate for a prize from the treasure chest.

Kudos to TJ for thinking about the little things for the little ones . . . it makes a big difference.

Today’s Lagniappe (a little something extra for good measure) – the unofficial TJ’s theme song.

Classic . . .

Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.

Where is the lagniappe in your marketing? What’s Your Purple Goldfish?

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Republished with author's permission from original post.

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