Trader Joe’s delivers on surprise and delight


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Find the stuffed monkey or whale and earn your lagniappe

Jody Padar of Matouske Consulting submits Trader Joe’s as #320 in the Purple Goldfish Project.

carters purple goldfish

“The stuffed whale that hides at Trader Joe’s. If you find him, your child gets a treat out of a treasure box. Then you get to rehide him. My kids love to go to Trader Joe’s to find the stuffed animal. It keeps them entertained while shopping. Hint: He spends a lot of time in the snack food isle. “

Today’s Lagniappe (’a little something extra’) – great video celebrating the little differences of Trader Joe’s:

Where is the lagniappe in your marketing? What’s Your Purple Goldfish?Download the FREE eBook here


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