The design for the web store is an essential facet of the customer experience today. A device-wide ease-of-use and accessibility is the desire of every customer today, whether they are looking for a product or a service. However, to achieve this, the organizations require an in-depth assessment of numerous aspects while designing their website as it not only about improving just the website functioning to attract more visitors but also considerations on what will drive sales from the web platform.
Let’s look at some of the focus elements to help you improve the design of your website that ensure highlighting of the best bits you want to offer:
1. Appearance – As soon as someone clicks on a webpage, they create an impression of it in their mind. Moreover, if they don’t find what they see and read alluring, they will bounce from your webpage and would not like to revisit the website. The design of any site doesn’t need to be complicated, but it should be up-to-date and more accessible for visitors to browse through. The site must have:
- Responsive Design: For a seamless look across devices, from smartphones to the desktop computer screen. the most value from your website without straining their eyes.
- Bold Fonts: Easy-to-read fonts to offer readers the required value without straining their eyes.
- Eye-Catching Images: Visuals summarise the text and help visitors to absorb the information quickly and easily.
Multimedia: Interactive elements like videos, images, and infographics help convert visitors into customers!
2. Professionalism – The design of your website is a reflection of your business outlook. Your visitors must feel confident about dealing with a reputable enterprise. The trustworthiness of your company gets reflected based on the below elements:
- Culture Page: This page must elaborate on the company’s approach along with its values and traditions.
- Employee Pictures: Let the visitors know the people behind the organization and with whom they will have to connect depending on their focus areas.
- Customer Feedback & Testimonials: Showcase the received inputs from your valuable customers to help target and convert the visitors into prospects.
3. Clarity – The significance of clarity is straightforward; it enables users to find what they are looking for, and in the fastest possible time. It gets improved through the navigation tools. Though it is simple to adjust there are two most excellent ways to enhance the clarity on the website are:
- Breadcrumb: They help users find their way back home. While visitors click on a new link, breadcrumb ensure that there is a link back to the previous page.
- Drop-down Menu: It must reflect all the content is segregated into categories and makes the product or service search easier.
4. Conversions – The main aim of your web design is improving its conversion rate. Below are the three things to keep in mind while designing the web pages:
- Color Scheme: Use a color scheme to highlight the call to action (CTA). An explicit view will allow clicking by the visitors for a future discussion
- KISS: ‘Keep It Simple, Stupid.’ Avoid busy backgrounds and cluttered designs. Make use of simple, modern, and attractive designs.
- Human Faces: They help visitors to relate to the business and make visitors contact you on-the-go.
Conclusion – There are multiple ways to ensure that the design of your website or the front-end development caters to the needs of the customers and reassure the reliability of your company.
In my view simplicity and keeping the website simple with clear navigation are the keys to success. Providing visitors with the value in the most simplest form is what works on web. If you page loading time is more than 3 seconds you lose 70% of your visitors interest and then the first impression has a lot to do with closing the deal. Having perfect balance impeccable design with website lightness and value deliverance are the keys to ultimate success.
Nice Post! Many of top web companies are fails in selectin right website that which works good best as per their user’s experience so almost companies are experimenting with various website designs by different time frames. Like some companies are changing website design by six months or once in a year. Some companies are changing their website design while they are not getting enough business as compared to their past sales data. In current time website design is the only way to directly create a good impression about any business on their customers or visitors mind. From my years of experience in the internet marketing field, I am thinking that at least once in a year almost business website need to change their website design for better customer engagement.
Excellent post! You touched on a very good point most web designers today focus upon current trends in design, rather than focusing on the usability and potential conversion of the user. With the high number of mobile devices used today to access the web and 70% of users abandoning web pages and checkouts, having the perfect symmetry between design, function and usability is the recipe to victory.