Businesses cannot deny the power of social media anymore. It has taken over the life of many consumers and for that very reason; company owners should take advantage of it.
People search brands and companies that they support on social media. May it be Twitter, Instagram, Facebook, or Pinterest; they are expecting brands to be present.
It is important that people know you are on social media, that you have accounts that they can follow and relate to. For millions of social media users, you need to find the right audience that will appreciate your brand and your posts. To know that, you have to look at social analytics and listening part of it. There are many free tools where you can see almost everything.
Facebook alone will tell you, through its own analytics, what type of audience you have. There are also other free tools such are Buffer, Hootsuite, Social Network, and Google Alerts that you can utilize.
How To Increase Your Visibility On Social Media
The first and cheapest one is to up your content game. Forbes has stated that according to a research, an 85-percent increase will happen to your engagement if you post photos or graphics on Facebook and a 35-percent increase in retweets on Twitter.
Now, you may ask, what type of pictures or graphics should I post? Well, there are tons of things you can post. If you are a company that sells things, you may post products, the production process, your company’s history, and many other more.
Posting videos and live video would be a great content too. Moreover, sharing statistics and facts would also make your audience more interested in your brand and business.
Increasing Customer Engagement in Social Media
Managing social media is not an easy task, especially if you are a big company, or you have many products and services. Engaging your audience is another topic. Simple likes and views wouldn’t really make you that much visible on social media. Engagement is where it is at.
One of the top ways to have a reaction from your consumers and a possible customer is to ask. According to Hubspot, polls, games, and a simple Q and A would garner attention. Engage with your fans using that. Post funny and witty comments or engage with them through specific topics that they can relate to your brand.
Offers, contests, and giveaways are another way to increase customer engagement. However, with these tactics, you might shell out some money. Offers like coupons, discounts, and even as small as shouldering their shipping fee will make your audience want to know more content and ultimately your products.
Also, boosting your post to reach even the audiences who are not your likers or followers will increase your customer engagement. These people are the right audience and will make your brand more noticeable to even more people.
Managing Social Media
Social media management is very important as it encompasses all of the things we talked about. If you think you cannot handle all of that, you might as well get a virtual assistant. They are an excellent choice if you want a social media manager as they have vast experiences with everything related on the net or the virtual world.