TOA Technologies Hires Vicki Sewell as New Vice President of Customer Operations

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Respected Executive to Enhance Client Services and Support For Industry
Leading SaaS Vendor

CLEVELAND, OHIO – January 29, 2010 – TOA Technologies, the leader in SaaS
solutions for mobile workforce management, today announced the addition of
Vicki Sewell to the company’s executive team as Vice President of Customer
Operations. Sewell will be responsible for providing leadership to TOA’s
client services and support departments, where she will focus on continuing
to build TOA’s infrastructure for rapid growth and TOA’s commitment to
superior customer service excellence.

“Vicki brings her world-class experience in business-to-business customer
service and support to TOA at a key time for our company,” said Yuval
Brisker, President and CEO of TOA Technologies. “As the only provider of
on-demand mobile workforce management solutions for large enterprise
customers, we are focusing on providing the absolute best customer care 24/7
as a competitive differentiator. Just as our clients commit to excellent
service by using our mobile workforce management solution, TOA is committed
to excellent service for our clients. We’re excited to have Vicki’s support
and expertise, especially as we prepare for record growth in 2010.”

Sewell brings more than 15 years of executive leadership in customer
operations to TOA. Prior to TOA, Sewell served as the Senior Vice President
of Client Services and Support for Inovis, Inc., a business-to-business
services company. She also served in executive leadership positions with
Primus Knowledge Solutions and Sales Technologies, a Dun & Bradstreet
company.

“I am delighted to join the TOA team and share the company’s commitment to
enhancing customer satisfaction and services as we expand our client base,”
said Sewell, Vice President of Customer Operations for TOA Technologies. “I
look forward to expanding TOA’s exceptional track record of customer service
excellence.”

As the only provider of SaaS mobile workforce management solutions for
enterprise customers, TOA provides clients with easy implementation and
configuration as well as free software upgrades. TOA provides the most
reliable solution in the industry with continuous monitoring and
unparalleled uptime. And as an on-demand platform, TOA does not require
clients to purchase expensive licenses, retain in-house IT personnel or
deploy specific hardware or mobile devices to access the system. TOA also
reduces paper consumption by delivering schedules and routes to technicians
via any web-enabled device.

TOA helps service providers shorten customer wait times using sophisticated
algorithms that analyze events and the efficiency of individual employees in
the field to accurately predict job durations and appointment times and
ensure on-time arrival. The system reduces the customer wait time to a
one-hour window with 96 percent accuracy versus the current industry average
of four hours. TOA’s unique customer-focused solution automates
communications with the customer waiting for the appointment via multiple
channels (phone, SMS, email, web), providing status updates on expected
times of arrival and any changes in the appointment schedule. TOA cuts
customer calls to the call-center asking ‘where’s my tech’ by more than 25
percent. The average service provider saves $10,000 annually per field
technician.

About TOA Technologies

TOA Technologies is the leader in Software-as-a-Service (SaaS) solutions for
customer-focused mobile workforce management. TOA’s solution is a complete
system for better managing the mobile workforce providing advanced tools for
planning, routing, dispatching, business intelligence and ground-breaking
predictive customer communications. TOA’s system deploys quickly, provides
Web-based flexibility and delivers unparalleled cost savings, immediate
return on investment, increased productivity and a dramatically enhanced
customer experience. Recently named a Visionary in Gartner’s annual 2009
Magic Quadrant for Field Service Management, TOA Technologies is
headquartered in Cleveland, Ohio, with offices in Amsterdam, The
Netherlands. For additional information please visit www.toatech.com.

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