It is said that humans hear and retain information presented in groups of three very well. A Blog reader (http://greatdemo.blogspot.com) offered the following article that explores this further:
(Thanks, Kevin!)
I certainly see the same effect and map accordingly in Great Demo! methodology. For example:
Questions:
– Great Questions (which we address right away)
– Good Questions (which we queue-up for later)
– Stupid Questions (which we also queue-up for later)
Bugs and Crashes:
– Cosmetic Bugs (which we ignore)
– Serious Bugs (we acknowledge, jump over and move on)
– Crashes (we acknowledge, direct attention away from the disaster, and move on)
General Great Demo! Method:
– Illustrate (show the Wow!, the main take-away, the end result)
– Do It (the fewest steps to get to that end result)
– Peel Back the Layers (in accord with audience depth and level of interest)
[And, of course, Learning:
– Adults learn by repetition (let me say that again…)
– Adults learn by repetition (one more time…)
– Adults learn… (yes, by repetition!)]
I’d be grateful for more insight into why the “Rule of Three” works so well – as well as other examples…
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