You may like to think that you chose the juicy, succulent surf ‘n’ turf because that’s what you felt like having…but can you honestly say it was your choice? Did it look the most attractive meal, or the most attractive selection on the menu? The Guardian has a great write up of the strategy behind the plotting of a menu, how restaurants push consumers to the more expensive items, and hide the dogs (unpopular and unprofitable meals) in “menu siberia”.
How do you direct your customers to your higher priced goods or services? Do you offer an explicit consumer journey, or subversive like restaurant menu’s?
Read the original Guardian post here
