The advent of technology and increasing customer base, online businesses have to face tough competition. The swarm of rivals and saturation all over the web, it is getting tough for businesses to attract customers online. No matter how big you have invested, leading the customers to your store is quite challenging and may lead to shutting down the business. However, with few tips and simple guidelines, you will be happy to see the results within a year or so. Let us have a walk through ways on how to attract customers to buy your product, no matter what type of product you are selling.
Go with You Attitude
The content you put on your social media pages and your website must offer valuable information to the visitors. Don’t force them to buy your products, rather give something that brings value to the readers. The simple approach to follow is to offer solutions to the readers, faced by them in the current scenario. The content must be about “You” instead of “We. Give something to read, representing you as an expert in the niche. In simple words, your approach should be centric to the visitors and potential customers, rather than forcing them to buy your products instantly.
Get Your Website Updated Often
When it comes to brick and mortar store, people often tend to look for something new and innovative with attractive offers. Does your website offer something new to them or have you recently updated your website to bring returning and new visitors. The more you update your website, the better it would rank on search engines. Add some new articles, blogs and videos to keep the content fresh and updated. The easy way to update your website is through Content Management System like Blogger and WordPress. You don’t need any technical experience in order to update your website and get started.
Get Active across Social Media
Social media is on the rise and every individual is addicted to checking his/her mobile to interact on social media. If you haven’t shown your presence on social media, now is the time to take some action. Make your profile on Facebook, Twitter, Google Plus and Instagram and get as many followers as you can. Maintaining a good social profile needs time and for this, you need to be patient. Never opt out for fake followers, offered mostly by people on Freelance websites. Just be original and schedule our time when people can interact with your posts. The best way is to monitor the analytics given by social media networks. People follow social media pages of those brands that present something unique and catchy. Have you got anything unique for them, something that can add humor, motivate them or present the brand in a way that no other has ever presented?
Offer Good User Experience
With the ever changing trend in online businesses, you need to make sure that online shopping experience is pleasant and easy. For this, you need to take several things into consideration. First of all, make sure that your website loading speed is few seconds or less. As soon as the website takes a longer time to load, your customer will go somewhere else, ultimately losing the customer is the worst one can ever imagine. Moreover, you need to focus on website navigation so that customers can go smooth from start until the end, no matter which page they browse or what product they are searching for. The color is another important factor in attracting your customers. Use the right combination of colors, not too harsh, nor too light, just moderate. Make sure to give an easy path to the customers to interact with you directly, in the case of any problem. For instance, you must make easy to find contact info on your website, offer live chat and provide FAQ page.
Check on Your Online Reputation
When it comes to online shopping, the only thing that matters is how well you have managed to satisfy your customers. You can check your reputation online by looking at your social media profiles, comments on your videos and online reviews posted in different forums and blogs. Appreciate and pay thanks to the customers who have appreciated your services or products. Moreover, criticism by customers can be a good way to improve your products/services in the future. Make sure to contact directly with the customers having any issue or complaint against your product. Respond them immediately and address the problem as early as possible so that they can change their mind from being negative to positive one about your brand.
Maintain a Blog on Your Website
If you are not good with writing, you need to be prepared because now you have to maintain a blog and update it on regular basis. Put your thoughts concisely on your blog and add some attractive images, address the problem and give solutions. For example, you can talk about online buying guides to help them buy products of your niche without any hassle. Moreover, you can also give some unique gift ideas on holiday seasons that relates to your product. Try to be unique and creative while writing a blog and make sure to offer some value.
Stay Active Online and Participate
Attracting customers isn’t always about your website or social media networks. The online world has transformed our way of living and interacting people. Make sure to stay active online and participate in discussions. Follow the people you find interesting or whose content is worthy enough to share with your fans. Show who you are and what is special about you and your brand. The more you make your presence active and prominent, the bigger the audience will come to know you. Become a resource and thought leader within your target audience. Always stay connected with the people, no matter whether they are interested in your brand or not.
Conclusion
Attracting customers online and retaining those needs consistency, hard work, and reputation. Online businesses are expanding day by day and to show your presence, make sure to follow the above tips and stay committed to your goals.
You’re advice is spot on. Many people may receive a personal recommendation for a Doctor, Realtor or small business and search Google to validate their reputation.
If you’re stellar reputation doesn’t match through online review sites, testimonials on your website and social media you’re no longer considered. The search for a (fill in the blank) continues.
Take some time with your team to develop a simple strategy, policies and tools to begin improving your reputation online… where it matters most nowadays.