Over a decade or so ago, it would have been hard to imagine a time where things we wear could be used as a means to gather data. But here we are, with wearable technologies easing users’ lives and also helping out companies, thanks to the in-depth data they are now able to collect. Now, this has had significant ramifications for the business world at large; but there’s one industry in specific that stands to gain immensely from the prevalence of wearable technology — Event management.
This technology empowers event planners with a sea of data, which can then be broken down and analyzed to gain revealing insights into attendees. Wearable gadgets have also helped such professionals and organizations also to improve their internal processes and fortify their overall operations, employing abilities to communicate seamlessly, keep an eye on in-event traffic in real-time, and more. And that’s not all — such data has a lot to offer even after the event if offer, enabling precise calculation of ROI, identify problem areas with the scope of improvement, and so much more. Suffice it to say that wearable technology and event management are a match made in heaven. And if you are still not convinced, listed below are some of the other compelling ways in which event management has gained a world of benefits with this novel form of technology.
- Secure sign-up process: When you think of events, the first thing that typically comes to mind is a long drawn, tedious sign-up process. And it’s not an unfair summarization, for things were indeed quite cumbersome in this department in yesteryears. However, now that wearable technology is here to help, event professionals can offer attendees a much easier sign-up process. Instead of standing in long queues, attendees can sign up for events and also be notified of any relevant information via their wearable device.
- Monitor traffic: As mentioned above, event planners can monitor traffic at the event, thanks to wearable tech. It is done by aggregating the location data to see if there’s a specific facet that is garnering the required traffic, how long people are spending at particular spots and general insights about how traffic is flowing across the event. It can also be used to determine any congestion and implement any remedial action to ensure seamlessness all around.
- Ensure proper experience for guests: Most events today offer various categories for attendees in the context of services, special skills they receive, and more. Now, without technology, it would be nearly impossible to ensure that attendees receive precisely the experience they signed up for. With wearable technology, just one or two staff members can monitor such attendees and tend to their needs.
We weren’t exaggerating when we said the union of wearable technology and a solution for online event management is truly a match made in heaven. Once you can ensure a seamless event, high ROI, and so much more provided, you use it in a strategically planned manner.
