There are a plethora of great desktop tools for social media management – but what about when you’re not at your desktop and you need to schedule a tweet or even create a new post? Even though there are a lot mobile apps available for social media marketing, it’s a bit more difficult to find the really great apps: the ones that actually help you be more productive while on the go.
In this blog post, I’m going to share the best tools to help you manage your social media marketing on the go.
What kind of social media apps do you need while on the go?
Managing your social media while on the go is certainly not easy; sure you have easy access to your social networks with their own apps, but those are more for personal use rather than business/marketing. You don’t get the same functionalities as with a social media marketing tool for when you need to:
- Schedule and publish content
- Manage multiple accounts
- Curate content to different platforms
- Create media content
So if you want to make the most out of your social media even when you’re not at your desktop computer, here are some of the best social media marketing apps for when you’re on the go:
Social media management and publishing tools
As a desktop app, Social Report is a social media management tool with a full set of features for managing your social media, including publishing and scheduling, monitoring, and analytics. As a mobile app though, the focus is on the tasks we’re most likely to need to perform while on the go: publishing and scheduling new updates.
First off, you can use it to curate content you find while browsing; this way, by clicking on that share button, you can add the post to one of your Social Report projects and either publish it immediately or add it to a queue to be published at a later time.
You can also upload any images from your phone’s library to your Social Report app, either to be published or to be used later on. And, of course, you can use the message composer to create compelling social media updates for a specific project or social profile and schedule the updates for when you want them to go live.
This full suite social media management tool works with numerous popular social networks, including Twitter, Facebook, Instagram, LinkedIn, and YouTube.
With the desktop version, you get all the features you need to manage your social accounts, such as a Social Inbox for responding to mentions, publishing and scheduling, social monitoring features, collaboration tools for teams, social CRM features, and social media analytics.
With the mobile app version, you can perform the main social media management tasks, i.e. checking your social inbox and responding to mentions, checking your monitoring searches, and publishing and scheduling features.
Use it to publish and schedule any new updates you think of while on the go, while also making sure you’re on top of any new mentions of your brand and responding to them. Likewise with monitoring – if you get any important mentions, like customer service questions, you can make sure you always have access to your monitored items.
Everypost is a social media publishing tool for Twitter, Facebook, LinkedIn, and tumblr, among others; and apart from scheduling and publishing features, it also offers team collaboration tools and social media analytics.
As a mobile app, Everypost lets you collaborate with your team, each with their own level of permissions, to help manage multiple accounts; plus, accounts can be ordered into groups to help make things easier to manage.
The main use though, is for publishing and scheduling text and media updates to your social profiles. You can easily create the same update for each social network and customize them to fit the particular social platform.
Plus, you can also curate content while on the go, from YouTube and Flickr.
Buffer is well-known in the industry as one of the top social media publishing tools, and the mobile apps certainly don’t disappoint.
Buffer works with several top social networks, including Twitter, Facebook, Instagram, LinkedIn, and Pinterest.
The Buffer mobile app is actually very similar to the desktop app in terms of features: publishing and scheduling updates and access to your social media analytics.
One of the ways that Buffer helps you save time is that you don’t have to schedule each new update you add individually. Instead, you can create a set schedule with the exact times you want to publish content on each social network and whenever you add a new post to this queue, it will automatically be shared at one of these times.
Other useful social media marketing apps
Social listening is a very important part of any digital marketing strategy. You need to stay on top of any mentions of your brand from social media and across the web, especially as some users won’t tag you in their results; so unless you set up a monitoring search, you won’t be able to catch these mentions, which can be damaging to your reputation (for example, with customer service issues) or simply be a missed opportunity.
If you want to stay on top of all your mentions, the Brand24 desktop version lets you create complex social listening searches across social media and the web; and with the Android or iOS apps, you can make sure you’re on top of all these conversations at any given time.
If you find an important mention that needs dealing with, you can share it with your team mates or respond directly yourself.
As a plus, you can set up push notification to remind you when you need to check your account for new mentions.
Canva is one of the top image creators and editors for marketers and businesses; that’s because it’s super easy to use and there are a plethora of templates and fun design elements and customizations.
But, although it’s very easy to create images with Canva for desktop, what is it like on a mobile device?
Perhaps unsurprisingly, it’s still very easy to create and edit social media images and other marketing materials, even on the go. Like with the desktop version, you can use one of hundreds of templates to help you get started; or, you also have access to a feature built for those moments of inspiration while out and about: you can take a picture of anything and easily add text over it, apply filters, and all kinds of design elements so you can share a compelling image on your social accounts.
In this blog post, I’ve done my best to include tools to help with all the main aspects of running a social media marketing campaign: publishing and scheduling updates, curating content, social listening, and content creation.
Use a selection of these tools depending on your specific needs so you can be more productive even when you’re out and about.