In an age where businesses are becoming customer-obsessed, a whole bunch of metrics have taken the front seat, being tracked and analyzed to the very depth in real-time. And at the top of this list is the Net Promoter Score – a standard measure of Customer Loyalty.
While the importance of NPS is well documented and propagated vigorously, there’s lot more thought and process that goes into leveraging this score to a business’s benefit. In other words, while NPS as a score is revered for its simplicity, owing to its ability to bottle customer affinity towards a brand into a single metric, understanding the nuances of an effective Net Promoter Score program is far more complex.
Collect and act on NPS-powered customer feedback in real time to deliver amazing customer experiences at every brand touchpoint. By closing the customer feedback loop with NPS, you will grow revenue, retain more customers, and evolve your business in the process. Try it free.
This is why we’ve come up with the ‘5W approach Infographic‘ to help customer-facing brands in their efforts to gauge the loyalty of their customers, and use the insights to improve customer experiences.