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Tapping the Mobile Audience Based on Their Age 

Vipin Jain | Jul 13, 2017 142 views No Comments

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Everything you produce in a business is targeted to a certain userbase. The communication you tend to establish and execute is all about finding a connect with the end users while powerfully interfacing with them. Everything that your product is built of is directed towards the audiences and this happens all the time, whether deliberately or unknowingly, but it exists quite prominently. No matter if you are operating in an international market of just serving locally, or for that matter have a very high budget plan or it is just another meager act of exploring market, you have a certain user profile in mind.

This drives your idea of putting up with your plans and going with an act of trade in a certain direction with a definitive purpose.

Now, if we put it in the wrapper of mobile phones the idea gets even more evident as there are unending niches and variations to it in this domain.

With a mobile app, you can make your idea reach the global audience in what you think is your sharpest of ways to penetrate the market – allowing you to hit just the right spot at the right angle.
And doing this on the basis of age is most relevant as you have absolute choices to put up with. And quite actually the categorization and screening on the basis of factors like age and sex or income are most objective and promising.

As we attempt to determine how effective it is for your business to approach and pitch a solution on the basis of age, let’s take up a scenario to determine how effectively you can tap the mobile audience on the basis of their age.



Let’s take the case of teens in the U.S. There is a recent report done by Statista on smartphone usage. The study depicts how many days American teenagers can go without using their communication devices. And the results were highly approving towards the smartphone usage.

The study done on teenagers between 13 to 17 years of age revealed that over half of them are highly addicted to their smartphones and can only give up using their devices at most for a day.

stats of US teens without smartphones
Image source: https://www.statista.com/

The chart illustrating how U.S. teens think they can live without their communication devices.

This report shows how a business can capitalize through this addiction and make teenagers buy their apps penetrating through the options that fall in their periphery of interest and needs.
Of many app segments that can be tapped here to make the most out of this trend and phenomena here are a few most lucrative ones (in no particular order):

  • Chat & Messaging
  • Social Networking & Dating
  • Photo Editing
  • Gaming & Entertainment
  • Learning & Reference
  • E-commerce
  • Digital Wallet

This allows us to know the range and impact of a smartphone on teens in the present times. If we look into another aspect of smartphone usage, we will learn about the depth and reach of it.
Another study by eMarketer.com concludes to the fact that most of the teenagers in the U.S. are using smartphones and they are quite frequent and regular at using different apps. Further, as per the reports backed by reliable sources and authentic surveys, it is found that about 80% of 13- to 17-year-olds in the U.S. will have smartphones by the end of 2017.

US smartphone user penetration, by age 2014-2020
Image source: https://www.emarketer.com

Here’s how it looks like across a span of 7 years based on precisely calculated estimations on smartphone penetration among Americans across different age-groups.

This further emphasizes on the fact that all the categories of apps mentioned above are well received by this age group and if you are looking to develop an app for teenagers you will achieve a high rate of success going with these segments.

Additionally, you can also look into different popular apps from the segment of your choice and analyze how much competition is there and how well you can penetrate looking at your forte and ability. Further, you can look into different aspects, like your budget and the availability of resources you are looking to hire for app development for teenagers.

Say, if you have a chat application in mind, take a look at the fact that how much competition is there and how much ROI you can expect entering into it while you compare all this with your assessed ability and possibility to reach there. Like in the case of chat applications, take a look at all applications ranging from WhatsApp to Telegram and WeChat. All of these apps have different approaches and target audiences and of course different end objectives. Find out which level and category your idea falls into and do your homework to make the most accurate estimates with this.

Besides, do a proper research on which features do well in order to engage the audience you are targeting, perfectly matching your purpose. While doing this also make sure you plan for UI to best support your app’s trait and persona so that it communicates and intrigues teens better.

Once you are done with your research and analysis, you can take the help of experts and get your idea shaped into a steady and resourceful plan to make it reach its fortune.

As you are all set with your idea and ready to implement it into the process of mobile app development, search for a firm or a developer with proven track record in that segment. Also, before investing into your plan make sure you have done well with your consultation and have rolled it out into the process with every resource in place – to make sure you get the right app and meet your ultimate goal of reaching the desired product and value proposition.

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