Top 10 Most Popular Posts of All Time

Top 10 most viewed posts of all time.

One Word Can Speak Volumes About Your Company Culture

Employee surveys are used to help manage the employee relationship. The questions in the employee survey are used to elicit...

Hofstede’s Five Cultural Dimensions

Many people are now turning to the work done by Geert Hofstede between 1967 and 1973. Working for IBM at the time, the professor...

Cross Selling at Banks: Adopting the Right Strategy for a Healthy Bottom Line

Cross-selling is a concept all banks seem to be harping on, but is it worth all the hoopla? Selling new products to existing customers has...

IKEA: A Branded Experience Is More Important Than Customer-Centricity

The IKEA mission is to produce quality furniture at affordable price. After my 2006 article, IKEA's Branded Experience came out, I heard from readers in...

Guidelines for Writing an Effective Questionnaire

Writing an effective questionnaire is not a task for novices. At the very least it requires an understanding of four basics. These...

The Importance of Quality Control: How Good Is Your Data?

Most manufacturers would never think of eliminating the quality control function from their production processes. Without quality control, the number of defective products that...

Are Starbucks’ Prices Too High?

Should Starbucks lower its prices? If you ask people what they think about Starbucks—and we did—you hear a lot about price: "Just overpriced coffee. Would...

Sales Stage Workflow–A Sample

Sales stage workflow reflects the best sales practices of a company's sales "rainmakers". It identifies both the major stages of the sales cycle and...

12 Customer Service Quotes to Inspire You in 2013

If your resolution is to deliver better customer service as an individual, team or an entire organization, here are 12 customer service quotes to...

What Exactly Is Touchpoint?

One of the reasons why there is no consensus on what CRM/CEM really is is because there is no consensus on the definition of...

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