tech

Tracking the Customer Journey in Salesforce

Salesforce is a diverse platform with capabilities well-poised to transform business. One of the main attributes of the cloud-based CRM is its ability to...

The Importance of Point of Sale for Retail Companies

Technology is revolutionising everything we do, and this includes the retail industry. With the constant need to improve performance systems are streamlined and processes...

Amazon Buys Whole Foods: It’s Not About Groceries

Most of the comments I’ve seen about Amazon’s acquisition of Whole Foods have described it as Amazon (a) expanding into a new industry (b)...

Pop quiz: What do Amazon Alexa and Whole Foods have in common?

The easy answer, of course, is that they’ll both be controlled by Jeff Bezos and the rapidly evolving Amazon empire. That alone is a...

Mobile App Development Strategies For Success In The Market

It's challenging more than ever to gain an app user's attention given the sheer influx of apps in the market. That is the reason...

Why Marketers Are Plugging Connected Devices Into Their CX Approach

I live in Chicago, where winter can bring significant amounts of snow. If I don’t want to shovel, I need to buy a snowblower—one...

How Customers Can Get The Advantage From Mobile Travel Apps

Photo by Pexels, CC0 1.0 Over the past few years, technology has been the main catalyst driving transformative change across multiple industries globally. For the...

Beyond Disruption: AI and IoT Join Forces to Power Real-Time Experiences

Imagine a self-driving forklift reacting to an obstacle only after a minute. Or, the next best action...

Google unveiling future of App Development with Android Studio 3.0 and Kotlin

Things related to mobile app development. The notables were Google Lens, the latest version of Android Studio, Google photos and inclusion of a new...

Monitoring Solutions Can Be Utilized to Increase Company’s Overall Productivity

When monitoring solutions were first introduced, everyone rejected them. People saw them as invasion of their privacy. However, with time, these monitoring solutions evolved,...

Death by PowerPoint: Why Most CMOs are Failing to Plan (and Planning to Fail!)

Budgeting and planning are among the most frustrating exercises marketing teams go through each year. Every organization’s...

The average enterprise uses 91 marketing cloud services

This past weekend, I caught up on Mary Meeker’s latest Internet Trends report for 2017. As always, it was jam-packed with incredible data and...

SAP CRM Into S/4HANA – Did SAP Hit Bulls Eye?

After having talked with Volker Hildebrand about the future of SAP CRM and whether or not there will be a CRM component in S/4HANA...

Top 5 uses of Internet of Things!!

While many organizations are creating tremendous value from the IoT, some organizations are still struggling to get started.  It has now become one of...

Why Payroll Software is Important for Increasing Company’s Productivity

Of all business departments, Human Resource is the one and only domain that connects everyone in an organization. So, while you’re baffled about ways...

How to Deliver Better Customer Experience Through Technology

A lot of frustration that customers experience through the transaction process can be easily and inexpensively fixed with technology. Take the airline industry, for...

Freshdesk becomes Freshworks – A Snap Analysis from Down Under

On June 6, 2017 Freshdesk announced its rebranding to Freshworks. Freshworks is a new umbrella brand for the suite of applications that Freshdesk built...

The Unfinished Business of the Internet

These days, there are a lot of secrets in Washington, and people are struggling to contain them. But I have a good grapevine, and...

Why Your CIO Should be Involved in Your CX Strategy

It should come as no surprise that getting the customer experience (CX) right is a company-wide endeavor. We’ve discussed the importance of the CMO...

How to Design Your 360-Degree Customer View

The often cited but seldom realized 360-degree customer view is a holistic customer profile record that captures five types of customer data from across...

New Posts