Ernan Roman: Innovation in Personalization and CX

3 Tips to Improve Your Email Marketing Effectiveness

Here are two email stats which reinforce the role of high value email as part of your mix; people who buy products via email...

Myth Busted: How Direct Mail Can Actually Enrich the Digital Customer Journey

E-commerce marketers are increasingly seeing the value of direct mail as part of their integrated mix and, in 2014, direct mail spending rose. Why...

3 Ways to Increase Customer Retention, Boost Profits

We all know that 20% of our existing customers generate 80% of profits. However, the customer retention efforts of many companies still leave a...

Customer-Centricity Is Mandatory for 2015

For 2015 putting your customer at the center of every strategy and business process will be essential for acquisition, retention...

3 Ways Customer Listening Powers Marketing Effectiveness

Today customers can make sure that their voice is heard like never before. And, if marketers don’t have measures in...

4 Tips for Achieving Competitively Differentiating Personalization

Per research findings, traditional “personalization” does not satisfy the needs of today’s consumers. B2B and B2C customers are defining personalization as providing very...

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