FOR IMMEDIATE RELEASE
Contact: Bill Dorfman
Parallax LLC
781-235-3424
[email protected]
Synapse Technology Expands Business Development Team
Industry Veteran Brings Over a Decade of Database Marketing Experience to Rapidly Growing Firm
CHARLOTTE, N.C. – March 5, 2007 – Synapse Technology, a leading provider of Event Based Marketing solutions, announced today that Brit Linkner, an industry veteran with over a decade of experience in the application of database marketing techniques in financial services, has joined the firm as Business Development Executive – Financial Services. In this new position, Mr. Linkner will be responsible for expanding the company’s roster of bank clients, primarily in the Southeast U.S.
“We are delighted to add an individual such as Brit to our expanding sales and service team,” said Mike Berry, SVP Financial Services, Synapse Technology. “Our recent acquisition by Mailnet Services has resulted in our being able to offer banks throughout the US a much larger portfolio of Event-Based Marketing tools and related products and services than we had previously. We were looking for an individual who had a thorough understanding of the issues that financial institutions face in trying to increase revenues and grow deposits through a variety of database marketing techniques. Brit’s experience fits the bill perfectly.”
Prior to joining Synapse, Mr. Linkner held a variety of management roles with financial services industry leaders such as Wachovia, Transamerica, and First Union, where he was responsible for providing multi-channel marketing solutions to retail annuity and life insurance channels and their partners.
“I am very much looking forward to helping expose financial institutions across the US to the robust solution set Synapse now brings to the marketplace,” said Brit Linkner, Business Development Executive – Financial Services at Synapse Technology. “As a market leader in the application of technology to increase revenues and profitability across a bank’s retail operations, I feel that my experience will help Synapse build on its success in the future.”
About SynapseEBM
SynapseEBM uses long-term transaction behavior to identify and provide retention and cross-sell opportunities. The system leverages the Synapse Transaction Behavior Marketing methodology to interpret and compare current behavior to that specific customer’s historical behavior. By using a series of formal statistical methods, the daily customer specific behavior analysis recognizes significant behavioral changes and instantly identifies new sales and service opportunities. Based on this information, financial institutions can immediately leverage channels such as call center, e-mail, direct mail, relationship banker, and other customer contact points to take advantage of these opportunities.
About Synapse Technology, Inc. in Financial Services
Synapse Technology (www.synapsetechnology.com), founded in 1996, is a leading provider of Event Based Marketing products and services to the financial services industry. Its flagship product, Synapse Event Based Marketing (SynapseEBM) is the only event based marketing solution that combines the power and accuracy of formal longitudinal statistical modeling, account triggers and campaign management capabilities for alert generation. In addition, SynapseEBM provides a unique and dynamic test and control measurement process. The product is in production with over 7,500 users in 3,000 bank branches throughout the United States. Synapse processes over 50 billion transactions per month for clients across financial services, healthcare, AgriBusiness (retail), and automotive industries. Headquartered in Charlotte, North Carolina, Synapse Technology was recently acquired by Mailnet Services, Inc. of Franklin, TN. The combined company has over 120 employees and is privately held.
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