We are constantly told about how social media will force companies to respond much faster than ever before – that was never more evident than at Superbowl 47 when the lights went out. Brands quickly pushed ads out on the social platforms, taking advantage of the lull in the action and the millions of tweeters desperately trying to be witty. Tweeters quickly picked up the ads further spreading them while also applauding the quickness. Examples included Oreo, Tide, Audi and Walgreens with examples below.
