Image credit: inboundmarketingconsulting.com
So far, inbound marketing has proved how companies can create and share content that turns visitors into customers and promoter of their business. Many businesses have started actively sharing their company and business details on social media like Instagram to attract more customers. However, some are still in dilemma about the significance of Instagram, especially those who are in the B2B space. While companies have recognized the importance and impact of other social networking platforms like Facebook and Twitter, they are still skeptical about using Instagram for their inbound marketing yet.
On the brighter side, there is an excellent opportunity for inbound marketing for B2B organizations on Instagram, particular given that not many of their competitors are using its full capabilities in this domain. To do that, there are many tools from where you can buy Instagram followers and customer engagement via organic marketing strategies. Having a powerful presence on Instagram can assist your firm to stand out.
Wondering how? Well, here are 4 brilliant ways that Instagram can assist your firm.
1. ThrowbackThursdays #TBT
Throwback Thursday is the most happening trend on Instagram and other social media platforms. Usually, users post their old photographs along with the hashtag #ThrowbackThursday or #TBT. In the same realm, B2B companies can also utilize Instagram to demonstrate their history to their clients and customers. Especially, highlighting your company’s business processes etc. will allow your target audience to know more your company’s products and services.
Companies also get to share their business milestones such as award ceremonies, anniversaries, etc. with their customers and clients. The #TBT gives you a great chance to revisit your organization’s history and share special moments with your target audiences.
2. Tell Your Customers a Story
Today’s modern marketers are no longer depending on self-centered and sales kind of advertising. The focus is now shifted to connecting with their target audience and, because of that, storytelling has now become a huge part of company’s brand strategy. It is a great tool for building B2B brands’ values and personalities. B2B companies have more to leverage as a way to tell their stories.
3. Company Demos and Tutorials
Remember Instagram’s video feature? The platforms let its users post videos of nearly 15 seconds, which is definitely long enough to show how a particular tool or option can be utilized. Will this not only alert customers to modifications but will also assist them in adapting quickly. A small how-to-video can also be utilized to answer your customer’s queries, and further adding value to your business. You can also make videos of the different types of work you did for your recent clients to build a video book for your prospect customers to make you look more powerful.
4. Promoting Content from Other Platforms
The usual posts you post on Facebook, LinkedIn, etc. can be used to promote your content on Instagram from new blog posts to landing pages. Will this not only expand your reach across the globe but also can turn your Instagram audience into followers and then converting them into your customers. Facebook helps this multi-channel strategy by letting them for integration of Instagram photos and videos on its newsfeed.
Well, these are 4 of the various ways in which companies can use Instagram to improve their B2B marketing strategies. What are you waiting for? Go and start blending Instagram into your inbound marketing strategies.