Tough competition and credit crunch has forced companies to cut down on budgets for marketing and advertising. Organizations are willing to tap every possible opportunity to increase their sales figures, but with limited amount of money and resources. This is why companies are using SEO and SMM instead of spending on TV commercials, billboards, and print ads.
Running small Search Engine Optimization campaigns
SEO can bring lots of prospect customers to your website, and they will obliviously turn into customers if they get what they are looking for. Search Engine Optimization involves promoting websites by registering them with web directories, search engine directories, business directories, etc. It also involves link sharing, checking back links, and promoting company’s products and services using interesting and descriptive content.
Unfortunately, many of the top company executives are not aware about efforts, time and procedures that need to be performed as part of SEO process. Companies spending on SEO always expect quick results, and large amount of traffic on their company’s website from day one. This is what forces Search Engine Optimization teams to opt for black hat SEO techniques. It is advisable for companies to be patient, and let experts use current optimal practices to get better rankings for the concerned site.
Google’s constant algorithm updates make sure that only sites with genuine content get good rankings. There is no shortcut, or fast track option to instantly get millions of visitors. If you or your SEO team opts for shortcut with black hat SEO tricks, Google might simply remove your website from their index, and blacklist your site. So, this is the reason companies are going slow, and are running small campaigns instead of big ones.
Using Facebook’s boosted posts and ads to generate traffic
If you have considerable budget to bring traffic on your website, you can add Facebook posts and ads in your Social Media Marketing (SMM) plans.
The social networking site claims that 89 per cent of their ads reach the right people, and can also convert prospect customers into customers. Facebook posts can definitely be used to take your ad in-front of right set of individuals. These ads target individuals on the basis of their interests, location, and their behavior on the internet.
However, if you do not have budget to promote / boost posts and create ads on Facebook, it is advisable to not to waste your time in posing anything on the social networking site. As per experts, un-promoted posts on pages do not get good visibility these days.
Opt for Google Sniper
Google Sniper 3.0 is one of the most popular SEO courses offered by internet marketing expert George Brown. This course covers all the basic concepts of internet marketing. It also teaches users to create simple and search engine friendly sites that start getting huge amount of traffic within few days from their launch. GSniper is divided into simple parts in-order to help learners.
Search engines divert users to sites created with George Brown’s techniques, and visitors automatically end-up viewing ads displayed on these sites. Existing Sniper users suggest that conversion rate for most of pages on Sniper sites are as good as 22 per cent. This means, considerable per cent of websites’ visitors will click on ads, and generate income for you. Many small business owners are going for this course in-order to manage their own small websites and ad campaigns.
After completing this course, certain users create websites and start marketing products from ClickBank on their sites. All that the website’s owner has to do is register as affiliate marketer with ClickBank. Then, choose products, and set advertisements for those products on his/ her websites.
According to experts, ClickBank pays as much as 75 per cent of product’s price as commission to affiliate marketers for promoting and triggering sale of certain products.
Using Twitter for promoting you product or service
When it comes to Social Media Marketing, individuals and organizations opt for Facebook. However, these days even companies like Apple realize the importance of Twitter. The micro blogging site is popularly used to promote products, services and events. Twitter’s promoted tweets can prove to be as good as promoted Facebook posts.
Twitter has around 300 million active users. People will definitely follow you if you take advantage of site’s promotional tools, and use rich videos, images combined with short 140 characters message.
Social media marketing experts suggest that around 6 promotional tweets can increase user engagement by 17 per cent. Plus, engagement with customers means increasing level of customer satisfaction and sales.