Say ‘No’ nicely and see it benefiting your Business!


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Saying ‘no’ might seem very difficult but it can be very effective and beneficial for your business in certain ways. The word ‘no’ is generally associated with an impolite behaviour. But if you learn to say it politely, it will add to your professionalism as an entrepreneur. Although saying ‘no’, that too in a polite manner, is an etiquette difficult to achieve, it can have results which are advantageous for your business. If you want to be a successful entrepreneur, you can’t say ‘yes’ to all clients and nod positively in every business dealing. You have to identify the dealings which can be pretty time consuming for your business without being fruitful enough, and you have to put them aside with a polite ‘no’. Here are some instances when nicely saying ‘no’ can beneficial for your business.

1. Saying no to stressful clients

It is often the case that you have clients who create more trouble than they are worthy of! These relationships lead to more stress rather than being beneficial. Snapping ties or limiting your commitments with such clients can prove beneficial as you can utilise the time spent on these clients in better and more profitable business dealings. You must feel free to say ‘no’ clearly whenever the proposal or requests made by your clients are opposed to your company policy.

2. No to special deals and freebies

At times, it is required to make people understand that you don’t run a charity house. There are these people who ask for special discounts or freebies. Saying a polite but rigid ‘no’ not only save you from working without profit but also enhances your reputation and professionalism. Yes, discounts and special deals are required in a business but you can only offer such deals when your company really needs one or can afford one. There is absolutely no point in providing a special discount or a freebie to the client without a profitable purpose.

3. No to petty business

Whenever you are working with good clients, it is necessary to pay attention to their benefits which, in return can benefit you. When you are already engaged with a number of goof and regular clients, it is better to avoid those occasional “please do this little thing for me” kind of clients who do not even pay much. Involvement with these sort of clients can be very time-consuming and can hamper your business. You might not be available for greater opportunities if you are always involved in petty jobs. Saying no to some petty business deals is a wise way that can be advantageous for your business.

4. A Strict ‘No’ to late payments

You must not compromise the date of payment for your service. Business works on the principle of give and take. If you can provide a client with expected quality of service within the expected date, then it is fair to expect the payment within the given time frame. Late payments can put pressure on your accounts and the fact might go viral among other clients as well that you have no issues with late payments. This can be really harmful to your business. So it is better to be very particular about the advance or current payments.

5. NO to wasting time

Time is a valuable thing and if you are not careful from the beginning, you can lose much of your valuable time in business. Success doesn’t lie in overburdening yourself with work in great number and wasting your precious time. You must do quality work in fewer numbers so that you can manage your time effectively. You must be very clear about your work schedule and must demand extra charges if the client insists you to work overtime. Saying ‘no’ to overtime with no extra profit can save you from wasting a lot of time and energy and thus, save your energy for the prioritised jobs.

Sam Vickers, the owner of TDS quotes that while running a business, proper Scheduling and Time Management forms the core.If not done right, you might just lose on the empire you built for yourself!

6. Say no to exploitation on the basis of acquaintance

It is not very rare that taking advantage of being your acquaintance, one exploits you and makes use of the labor or service provided by your company. Moreover, such a deal has many untold expectations like – it should be your first priority, you should work as long as possible to finish the work in time and you should be happy with the meagre amount paid. Saying ‘no’ to these ‘clients’ (if they are worth being referred to as such) might seem very impolite and selfish on your part, but is quite necessary. Nicely saying ‘no’ to such an acquaintance you can make it clear that you don’t run a non-profit organisation and save yourself from getting involved in unnecessary and unpleasant work without any benefit.

7. No to apologies

Whenever a proposal or a request is contrary to your business policy and work ethics, you must say ‘no’ without any hesitation in mind. A ‘no’ followed by an apology is absolutely redundant. It also gives an impression that there is a sense of guilt on your part. If you want to maintain your image as a polite and considerate entrepreneur it is not necessary to compromise. You can maintain your politeness by not being harsh in words and maintaining a kind tone in your voice. But that does not mean you need to apologise for not being able to accept the proposal. Keeping it simple with a polite-sounding ‘no’ and maintaining a rigid stance at the same time can be beneficial for your business.

Although saying ‘no’ in a straightforward manner can be the most difficult thing, once you have mastered the art of saying it nicely without hesitation and apologies, you will find your life as an entrepreneur quite easy. It will not only benefit your business on the accounts of quality work, efficiency, profit and less stress but also earn you a higher respect among your clients for your professionalism. You can be the successful person you want to be and you can see your business grow at great pace if you can afford to say ‘no’ to certain situations.


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