Saving taxpayers money, Rachel Sterne speaks at Social Media Week 2011


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Rachel Sterne, the new Chief Digital Officer for New York City, spoke at Social Media week about her new role. The highlights include:

  • Evaluating efforts that are currently underway
  • Focus on saving taxpayers money through the use of social media and other digital efforts including city web sites.

My hope is that she will also be collaborating with others outside of New York City to learn and publish best practices. The video of the chat is 2:48 in length, worth giving a listen to in order to understand her current thinking.


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