That’s according to a new survey from Cognito which suggests that only 3% of UK consumers believed that customer service had improved a lot over the last 3 years, and 22% believed customer service had improved a little.
Rude staff have been highlighted as the most common reason for poor customer sevice! Almost half of those surveyed cited unfriendly and impolite staff, followed quite some way behind by timeliness (19%) and the inability to fix a customer’s reported problems (19%).
We call these ‘rude staff’ ‘Sales Prevention Officers’ and it’s scary how many of them exist in lots of businesses! In fact many of sit near or at the the top of the tree! (but that wouldn’t be you would it?)
Here’s a little download guide to spot and remove your ‘Sales Prevention Officers’!