Sales Advice for Startups (& Small Biz Too!)

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Today I spent 30-minutes on the phone with a startup company that’s soooo excited about their new offering. In our short time together, they tried to tell me everything it could possibly do.

They even talked fast to cram as much in as possible. I had to slow them down to so I could digest what they were saying – and try to figure out the business value.

It’s a common mistake. I see it all the time. That’s why I thought you might enjoy my recent interview with Jorge Soto, serial entrepreneur and founder of Sales4Startups.org.

We talk about the sales challenges of startups and how loving their products/services can be a real killer – and what to do about it. We also focus on the need to be agile in the sales process. Enjoy!

Republished with author's permission from original post.

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