It is wonderful and highly validating to see Irving Wladawsky-Berger write about this topic and highlighting Johnson and Johnson as a sterling example of a company that has embraced customer-centric capitalism. He even quotes the J&J credo, which readers of this blog may recognize from seeing it here a few years back.
While we have not quite reached tipping point, social media is tilting in the direction of sustainable Capitalism which Cleverly Centers on Customers….after all Capitalists without Customers are Capitalists without access to Capital! 🙂
Wladawsky-Berger’s whole article is well worth reading – tip of the hat to Alvis Brigis for pointing it out recently in his blog.
Our annual spring promo has been a big success this year. Make sure you buy your Online Courses before May 31st to take advantage of huge savings: 50% off Online Course Bundles or 30% off Individual Online Courses. Hurry, promo ends soon!
Collect and act on NPS-powered customer feedback in real time to deliver amazing customer experiences at every brand touchpoint. By closing the customer feedback loop with NPS, you will grow revenue, retain more customers, and evolve your business in the process. Try it free.
The quality of a customer care strategy can make or break a company. Simply resolving a customer service issue or complaint is no longer enough, there is always room for improvement. Download this ebook to learn the 4 steps that address the major points you need to consider when building a customer care roadmap.
Integrating CSAT data with Salesforce takes the guesswork out of customer experience management. You can measure service quality across channels, understand the impact of each customer touchpoint, and develop processes to close the loop faster and more effectively. Read this guide to learn how.
Part practice handbook, part novel, part therapy, Customer what? is a practical guide to creating, and sustaining, the focus on customer experience to create value in the long term. The book is divided into four sections – each contains an overview of what needs doing; a set of practical activities
This important eBook covers eight components of an effective L2R Machine including branding, sales models, offers, content, technology and KPIs – all designed to generate more leads and revenue and build greater company value. You will learn how each of the eight components supports the overall L2R machine.