Episode #25 – Category Spotlight: Hotels
Jack and I continue to look at different industries. If there is one category tailor made for marketing lagniappe its hotels. If you aren’t giving those little unexpected extras in the hotel business . . . you’re in for a heap of trouble.
Here is a rundown of the examples we discuss:
– 250 million can’t be wrong: The Doubletree Chocolate Chip Cookie
– They call it ‘guppy love’: Kimpton Hotels stands out in the sea of sameness
– Guest of the Week: Courtyard by Marriott shares the love for Jack Monson
– Music to Jack’s ears: The Hard Rock does something that’s unexpected and at first disarming
– Bottled up lagniappe: Hotel Vitale shines with a little extra from the valet
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Today’s Lagniappe (a little something extra) – We mention the Hotel Vitale at the end of the podcast. Here is a great interview with Chip Conley that talks about a guest who calls the place Hotel Joanna.
Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.
Where is the lagniappe in your marketing? What’s Your Purple Goldfish?
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