Social media marketing is when companies use social media platforms like Twitter, Facebook, and Instagram to promote their business or product. It is also where the companies spread awareness for their brands not just to their customers but to new people as well.
However, you need a perfectly laid out plan to maximize the use of social media marketing. Smart Insights has reported that 47 percent of businesses just jump into the pool of digital marketing without any rock solid plan. Failure to plan will definitely affect long term goals. Having an annual plan is very important for a company. Yet, only 37 percent of companies know and do this. Meanwhile, only 10 percent of those companies have determined their long-term goals.
The effectiveness of social media marketing has been studied by different organizations. Adweek did an experiment using Goodwill campaign. The campaign was to get donations and they used different types of media to do it. The highest donation was from digital.
It is safe to say that digital marketing is the new trend and businesses will definitely do everything to perfect theirs. On the other hand, you need to be well-educated before starting to do your very own social media marketing. Social media is very tricky and it can be risky.
Here are the things you have to do:
Be Patient
When you are still starting out, it is very important to be patient. Your brand or product will not have engaged customers after just a day or a week of promoting it. It takes months, and even years, to have a successful social media marketing campaign. Yes, you may acquire Facebook likes but it is not the same with having engaged customers that are willing to buy your products and get your services.
Be Creative
For your social media marketing to be effective, you have to have creative ideas. Your posts need to be enticing for people to like it. You have to compete with thousands and thousands of other businesses that might and will think of the same thing as you did. You do not just have to think outside the box but you have to create your own box for things to work. People nowadays are attracted to something unique and never been done before.
Communicate Properly
If people are now flocking to your social media pages and accounts, you have to remember that you are communicating with them immediately. When you are using digital marketing, it is not just a one way street like advertisement placements such as billboards and commercials. In social media marketing, your customers can and will reply to your posts. They will ask questions about your business and/or products. With social media, you have to answer. You have to respond to every question asked because that’s how your current and potential customers will know that you care for them.
Customer Experience
You have to give your customers the best you can give. You have to be welcoming to everything they have to say. You have to be accessible for them to continue patronizing your products and services. There are also times that you have to acknowledge them.
Social media marketing is hard but it can be fun when you have the know how’s of it. You can input weird and super creative ideas that only a few people could think of and do that is definitely okay as long as doesn’t offend anyone.
